Archer Unveils New Beef Stick Flavors to Boost Sales Growth
Archer Introduces Exciting New Beef Stick Flavors
Archer recently launched its new line of Pepperoni Style, Beef Taco, and Prime Rib Style Beef Sticks, aiming to enhance the growth of the meat stick category. With the introduction of these flavors, Archer is expanding its offerings in 100% grass-fed beef snacks that appeal to consumers craving bold and authentic flavors.
Strengthening Market Presence
Archer, known as one of the fastest-growing meat snack brands in the U.S., has revealed new innovations in meat stick flavors alongside expanded distribution efforts. The announcement signifies a strategic move to bolster its business as the demand for high-protein snacks continues to rise. Numerator data indicates that meat snacks are currently one of the fastest-growing snack categories, with Archer leading with a significant increase in meat stick dollar sales by +187.4%, reflecting the segment's 29.4% growth.
New Flavor Innovations
In response to consumer preferences for protein-rich snacks made from quality ingredients, Archer is introducing its latest beef stick flavors marketed in convenient multipack formats:
- Pepperoni Style Mini Beef Sticks – Featuring a perfect blend of savory spices and authentic pepperoni flavor. These are available in 24-count multipack bags, with a suggested retail price of $14.48.
- Beef Taco Mini Sticks – Bringing the fun of Taco Tuesday all week long! These are available in 16-count multipack bags, priced at $16.99.
- Prime Rib Style Beef Sticks – Enjoy the rich gourmet flavor of prime rib in a convenient 1oz snack size, available in one 10-count pack for $17.99 or sold individually at $2.49.
Expanded Offerings and Distribution
In addition to the new flavors, Archer is diversifying its best-selling beef sticks with new packaging sizes:
- Classic Beef Sticks – A favorite at Costco, now available nationwide in 10-count multipack bags at $17.99.
- Rosemary Turkey Sticks – All-natural turkey sticks designed for easy grab-and-go consumption, also now in 10-count multipack bags, priced at $17.99.
Furthermore, Archer is enhancing its market presence with greater distribution across various key retailers. Initiated in late 2024, their Beef & Cheese Mini Sticks are now stocked in stores like Target, Kroger, and Albertsons, containing real cheese blended with 100% grass-fed beef.
Availability at Key Retailers
The exciting expansion means consumers can find Archer's products in more retail locations than ever:
- Target – Stocked with all four of Archer's 16-count Mini Sticks, including Original Beef, Classic Turkey, Beef & Cheese, and Beef Taco.
- Walmart – Beginning in late May, select stores will carry a variety of Archer’s new options, such as 10-count Rosemary Turkey 1oz Sticks.
The evolution of meat snacks from occasional treats to essential pantry staples reflects changing consumer habits. Archer’s commitment to offering innovative flavors, fresh packaging, and wider distribution facilitates easy access to high-quality, delicious meat snacks for everyday consumption.
About Archer
As a leading provider of clean ingredient meat snacks in the United States, Archer focuses on products crafted from all-natural and grass-fed proteins without fillers. They provide a wide selection of beef jerky, turkey jerky, and meat sticks, ensuring choices for every snacking occasion.
With a distribution network reaching over 30,000 stores nationwide, including major retailers like Costco, Sam's Club, and Walmart, Archer is dedicated to delivering premium meat snacks that cater to the preferences of health-conscious consumers. To discover more about Archer's offerings, visit their official website or follow them on social media platforms.
Frequently Asked Questions
What new flavors did Archer introduce?
Archer launched three new flavors: Pepperoni Style, Beef Taco, and Prime Rib Style Beef Sticks.
Where can I find Archer's new products?
Archer’s products are available at major retailers such as Target and Walmart, among others.
What type of meat does Archer use in their snacks?
Archer uses 100% grass-fed beef and all-natural ingredients in their meat snacks.
What is the price range for Archer's new beef stick flavors?
The new flavors are priced between $14.48 and $17.99 for multipack options.
How is Archer expanding its distribution?
Archer is making its products available in a greater number of retail locations, including key national chains.
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