Apple's iPhone Air Preorders Begin as eSIM Services Launch

Author: Henry Turner Updated: 10-14-2025 12:28 AM

Apple Set to Launch iPhone Air Preorders

Apple Inc. (NASDAQ:AAPL) is poised to open preorders for its latest innovation, the iPhone Air, in the coming days. This announcement comes as China's regulatory authorities grant approval for electronic SIM (eSIM) services, allowing for greater connectivity options for smartphone users.

China's Major Telecom Operators Approve eSIM Services

The Ministry of Industry and Information Technology in China has confirmed that major telecom companies including China Mobile, China Telecom, and China Unicom are now permitted to test eSIM offerings. This regulatory development marks a significant milestone, paving the way for Apple's iPhone Air to be the first device from the company that supports eSIM technology in China. The starting price for the iPhone Air is set at 7,999 yuan, which is roughly $1,121.

Tim Cook Welcomes Chinese Consumers on Weibo

During an ongoing visit to Shanghai, Apple CEO Tim Cook shared exciting news directly with customers via Weibo, a popular social media platform in China. His announcement highlights the preorders for the iPhone Air beginning soon, stating, "I’m thrilled to share that the iPhone Air will be available next week, with preorders starting this Friday!"

Facing Competition from Huawei and Xiaomi

The launch of the iPhone Air comes amid stiff competition in the Chinese smartphone market, where rival companies like Huawei Technologies and Xiaomi are intensifying their efforts to capture consumer loyalty. Analysts anticipate that Huawei’s upcoming models are likely to outperform Apple in sales potentially by 2025, thanks in part to strong domestic brand loyalty.

Meanwhile, Xiaomi's budget-friendly smartphone offerings, such as the 15S Pro, are making waves by delivering impressive performance complemented by government incentives. To counter this rivalry, Apple has raised its trade-in values and is strategizing to incorporate Alibaba Group's (NYSE:BABA) advanced AI technology into future device iterations for enhanced localized features.

Stock Market Overview

On a related note, Apple’s stock has demonstrated resilience, with shares increasing by 0.97% in recent trades and showing a performance boost of 1.56% year-to-date. Analysts have observed that Apple holds a strong position in stock rankings, falling into the 73rd percentile with respect to stock quality, which underscores the company's competitive strength amongst industry peers.

Frequently Asked Questions

1. When will preorders for the iPhone Air begin?

Preorders for the iPhone Air are set to begin this Friday, as announced by Tim Cook.

2. What is the starting price for the iPhone Air?

The starting price for the iPhone Air is 7,999 yuan, approximately $1,121.

3. Which companies have received clearance for eSIM services?

China Mobile, China Telecom, and China Unicom have all received regulatory approval to offer eSIM services.

4. How is Apple responding to competition from Huawei and Xiaomi?

Apple is improving trade-in values and planning to integrate advanced AI technology from Alibaba to enhance its device offerings.

5. How has Apple's stock performed recently?

Apple's shares rose 0.97% recently and are up 1.56% year-to-date, reflecting solid stock performance.

About The Author

Hi there, As a writer and financial specialist, Henry Turner is passionate about guiding people through the complex world of finance. Having worked in finance for many years, I am an expert at simplifying difficult financial ideas into understandable, useful insights for my blog and articles. My goal is to arm you with the confidence and information you need to make wise financial choices.

Writing for a number of financial blogs has allowed me to interact with readers from novice investors looking for fresh ideas to seasoned investors starting their financial journeys. My mission is to enable everyone to understand and access finance, so enabling you to confidently and clearly reach your financial goals. I appreciate you traveling with me toward success and financial literacy.

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