Anghami Achieves 18.3% Subscriber Growth Post-OSN+ Deal
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Anghami Achieves Remarkable Subscriber Growth
Anghami, the leading multi-media streaming platform in the MENA region, has announced significant figures showcasing its performance following a pivotal business transaction with OSN+. The company reported an impressive 18.3% growth in its video streaming subscriber base, highlighting the burgeoning interest in premium entertainment services.
Subscriber Growth Driven by New Content
As of recent reports, Anghami's video streaming user base saw a notable increase, attributed mainly to the high-profile premiere of 'House of the Dragons' Season 2. This popular series has not only captivated fans but has also encouraged many to upgrade to the Premium 4K plan, evidencing a market demand for enhanced quality in viewing experiences. Remarkably, about 47% of newcomers chose this premium option, signifying a trend towards superior streaming content.
CEO Comments on Recent Success
Elie Habib, CEO of Anghami, expressed enthusiasm regarding the positive outcomes stemming from the OSN+ acquisition, stating, "The Anghami-OSN+ transaction has exceeded our expectations, not only in terms of subscriber growth but also in enhancing our ability to deliver premium entertainment across both music and video. Our strategic moves post-merger are already driving success." This statement sheds light on the company’s forward-thinking approach and its commitment to elevating the entertainment experience for users.
Strategic Initiatives Fueling Growth
Anghami is successfully implementing various strategic initiatives designed to amplify growth and subscriber engagement:
Partnerships and Collaborations
One of the standout strategies involves forming alliances to enhance market presence. By launching cross-selling initiatives, Anghami has magnified its reach. This includes offering complimentary OSN+ trials to existing Anghami users, which has resulted in conversion rates of over 30%. Collaborating with Noon, a prominent e-commerce platform, has enabled Anghami to provide exclusive OSN+ benefits, thus creating a buzz in the marketplace. Furthermore, partnership initiatives with Mobily KSA are bundling services like Anghami Plus and OSN+ for attractive Postpaid XStream packages, which are supported by extensive advertising campaigns.
Content Enrichment Efforts
In a bid to keep content fresh and appealing, Anghami has entered into a multi-year agreement with Warner Bros. Discovery, allowing OSN+ to feature some of the best Max Originals alongside iconic Warner Bros films. The anticipated lineup includes fan favorites such as 'The Penguin,' showcasing Colin Farrell, and the popular series 'FROM,' among other exciting upcoming releases. This content enhancement aims to appeal to diverse audiences and increases subscription appeal.
AI-Powered Personalization Strategies
Recognizing the importance of personalizing user experiences, Anghami has employed advanced artificial intelligence systems to curate tailored content recommendations. This technology not only aligns content with user preferences but efficiently filters out irrelevant suggestions, creating a custom-tailored viewing experience. This innovative approach supports increased content engagement and diversity, enhancing overall user satisfaction.
About Anghami Inc.
Anghami, traded under the ticker NASDAQ: ANGH, is a pioneering multimedia streaming platform servicing the Middle East and North Africa (MENA) region. With its inception in 2012, the company has made significant strides in digitizing the MENA music catalog and revolutionizing the local entertainment arena. Following a strategic partnership with OSN+ in April 2024, Anghami has fortified its status as a premier destination equipped with over 18,000 hours of high-quality video content—including exclusive HBO programming—and an extensive library of more than 100 million Arabic and international tracks and podcasts. Currently, Anghami boasts over 120 million registered users and 2.5 million paid subscribers while forming collaborations with 47 telecom operators across MENA, facilitating seamless subscriptions and market penetration. Headquartered in Abu Dhabi, UAE, Anghami also maintains offices in Beirut, Dubai, Cairo, and Riyadh.
Frequently Asked Questions
What is the recent subscriber growth rate for Anghami?
Anghami reported an 18.3% increase in its video streaming subscriber base following the OSN+ transaction.
Who is Anghami's CEO?
Elie Habib is the CEO of Anghami, and he has shared insights on the company’s growth and partnerships.
What strategic initiatives is Anghami focusing on?
Anghami is focusing on partnerships, content expansion, and AI-powered personalization to drive growth.
What types of content can subscribers expect from Anghami?
Subscribers can look forward to a variety of premium video content, including Max Originals, Warner Bros films, and a vast library of music and podcasts.
Where is Anghami headquartered?
Anghami is headquartered in Abu Dhabi, UAE, with operations in multiple locations across the MENA region.
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