Analytic Partners Gains Edge with Strategic Analyx Purchase

Analytic Partners Makes Strategic Move with Analyx Acquisition

Analytic Partners, a prominent name in Commercial Analytics, announces a significant milestone with the acquisition of Analyx, a well-respected marketing analytics software and services company. This strategic move propels Analytic Partners further into the European market, tapping into a wealth of expertise and clientele. The addition of Analyx promises to enhance its capabilities, allowing the company to deliver enriched solutions to its customers.

Strengthening European Presence

The acquisition marks an important step for Analytic Partners, enhancing its market presence in Europe. Analyx, with its established operations in Europe, particularly in Germany and Poland, has cultivated a solid customer base among influential companies in the region. Over the last year, Analyx has managed to analyze a staggering $5 billion in marketing spending, demonstrating its capacity to handle significant marketing budgets effectively.

Enhanced Analytics Capabilities

This move not only extends Analytic Partners' influence but also adds a thorough depth of analytics capabilities. Over the last few years, Analyx has successfully executed around 2,500 scenarios for its customers, indicating a robust framework for analytics and community engagement. This integration enables Analytic Partners to broaden its scope of solutions and improve the level of analytics service provided to clients.

A Vision for the Future

According to Nancy Smith, President and CEO of Analytic Partners, this acquisition is not merely a business expansion, but also a strategic alignment of values and missions with the Analyx team. With a combined focus on pioneering innovations, Analytic Partners aims to elevate its marketing mix modeling efforts to new heights. Their Commercial Decisioning Platform, GPS-Enterprise, is set to deliver advanced decision-making tools to top brands across the globe.

Commitment to Innovation

Sascha Stürze, Founder and CPO of Analyx, expressed enthusiasm about the partnership, stating, "Joining Analytic Partners today is aiming for the next S-Curve for Analyx!" This collaboration is designed to amplify their mission of providing advanced data science and self-service software on a global scale, thus reaching an expansive customer base.

Building Global Capability

The insights from Claudio Righetti, CEO of Analyx, emphasize the importance of this partnership in serving enterprise customers worldwide. The collaboration allows Analyx to offer a more comprehensive range of services while enhancing their decision-support tools. This synergy between the two companies is expected to create unparalleled value for their clients.

About Analytic Partners

Analytic Partners has gained recognition as a leader in Marketing Measurement and Commercial Analytics. Trusted by Fortune 500 brands worldwide, the firm is renowned for delivering adaptive solutions that enhance business understanding and drive timely marketing optimization. By transforming data into actionable insights, Analytic Partners helps clients forge powerful connections with their target audiences and achieve substantial commercial success.

About Analyx

As a premier European player in Marketing ROI decision support, Analyx provides its clients with sophisticated solutions aimed at optimizing marketing budgets effectively. With notable success among DAX companies and a proven track record, the team blends its analytical prowess with practical consulting to deliver tailored marketing recommendations to CMOs. The expertise gathered from this partnership ensures that both Analytic Partners and Analyx are equipped to navigate the evolving landscape of commercial analytics with confidence.

Frequently Asked Questions

What is the significance of Analytic Partners acquiring Analyx?

The acquisition strengthens Analytic Partners' market presence and enhances its analytics capabilities, particularly within Europe.

How does this acquisition benefit existing customers?

Customers can expect improved services, enhanced analytics solutions, and a broader range of decision-making tools thanks to the combined expertise.

What industry recognition has Analytic Partners received?

Analytic Partners is recognized as a leader in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™ report.

What technologies does Analytic Partners offer?

They provide GPS-Enterprise, a Commercial Decisioning Platform that helps brands make informed decisions based on thorough analytics.

What role does Analyx play in the acquisition?

Analyx brings advanced data science capabilities and an established clientele in Europe, enhancing the overall service offerings of Analytic Partners.

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