amika Partners with Ulta Beauty for Enhanced Visibility
amika's Exciting New Journey with Ulta Beauty
amika, a vibrant and inclusive haircare brand hailing from Brooklyn, is excited to announce its much-anticipated launch at Ulta Beauty. This partnership represents a significant milestone for amika, marking its first retail expansion into brick-and-mortar stores in a decade. Starting December 1, customers can find amika’s products in all Ulta Beauty locations across the country as well as online.
What Products Will Be Available?
As part of this collaboration, Ulta Beauty will carry a wide array of amika's salon-quality products. Customers will have the opportunity to explore bestsellers such as the beloved perk up dry shampoo—recognized as the top dry shampoo in the prestige haircare sector—and the nourishing soulfood hair mask. In addition, newer offerings like the frizz-me-not anti-frizz treatment and forget frizz shampoo and conditioner will also be available, catering to a variety of hair needs.
amika's Mission and Growth
Founded in 2007, amika has continuously evolved from its professional haircare roots to embrace omnichannel retailing. The brand has established a strong relationship with stylists, as 42% of its customers first encountered these products through salons. Expanding into Ulta Beauty represents a vital step in making high-performance haircare accessible to a wider audience.
CEO Insights on the New Partnership
Chelsea Riggs, amika's CEO, expressed enthusiasm about the collaboration, stating that it marks an exciting phase for the brand. With amika ranked as one of the fastest-growing salon haircare brands, the partnership opens doors to new customers who are eager to experience quality haircare products. As Riggs emphasized, the goal is to enrich the haircare journey of all customers, ensuring that everyone can find their ideal products.
The Importance of Inclusivity in Haircare
amika prides itself on being a friend to all hair types, promoting self-expression and community. This partnership with Ulta Beauty not only celebrates this inclusive philosophy but also marks a significant step forward in making luxury haircare accessible for everyone.
Why Ulta Beauty?
Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, expressed the excitement surrounding amika's introduction to their stores. She noted that the alignment between amika’s professional roots and Ulta’s extensive offering creates a seamless experience for guests. Ulta Beauty aims to solidify its position as the go-to destination for all things hair, and adding amika's innovative products enhances this vision.
Exclusive Offerings and Events
To further promote the collaboration, Ulta Beauty will feature exclusive product sets containing amika’s bestsellers. Additionally, from December 28 to January 24, the brand will participate in a Salon Brand Feature, providing customers with the opportunity to experience amika's products in-store.
About amika
amika, which means 'friend,' embodies a playful and bold approach to haircare. The brand is deeply committed to nurturing not only your hair but also the planet and a diverse community. With every product, amika aims to empower self-expression and positive relationships with hair, ensuring that no strand is left behind.
About Ulta Beauty
As the largest specialty beauty retailer in the United States, Ulta Beauty transforms the beauty shopping experience. With an extensive range of beauty products and salon services, Ulta brings together everything beauty lovers need in one convenient place. Their loyalty program enhances shopper engagement, solidifying their status as a leading beauty destination.
Frequently Asked Questions
1. When will amika products be available at Ulta Beauty?
amika products will be available starting December 1 in all Ulta Beauty stores and online at Ulta.com.
2. What are some of the key products being launched with Ulta Beauty?
Key products include perk up dry shampoo, soulfood nourishing hair mask, frizz-me-not anti-frizz treatment, and forget frizz shampoo and conditioner.
3. What is amika’s overall mission?
amika aims to provide inclusive, high-performing haircare solutions that celebrate diversity and cater to all hair types.
4. How does amika’s partnership with Ulta Beauty benefit customers?
This partnership makes salon-quality haircare more accessible, allowing customers to easily find and try high-performance products suited to their needs.
5. Is amika committed to sustainability?
Yes, amika is dedicated to caring for the planet and making eco-friendly choices in their product formulations and business practices.
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