Ames Watson Steps In to Lead Champion Brand's New Era

Ames Watson Takes Charge of Champion's Collegiate and Teamwear Divisions

Ames Watson is set to drive significant growth and innovation for the renowned sportswear brand Champion. Following a recent acquisition by Authentic Brands Group, Ames Watson will steer Champion's storied collegiate apparel and teamwear operations. This partnership marks a strategic step in enhancing Ames Watson's diverse portfolio in the apparel market, where it has established a notable presence.

Champion's Legacy and Current Market Position

With over a century of experience, Champion has become synonymous with athletic culture and innovation, generating impressive global retail sales nearing $3 billion each year. Under this new arrangement, Ames Watson will manage Champion's collegiate apparel branch through its GearCo division, encompassing products from Gear for Sports and Knights Apparel, alongside Champion Teamwear. This transition aims to optimize the brand's extensive collegiate and teamwear offerings.

Leadership Insights on the Acquisition

"This acquisition aligns perfectly with our strategic vision," remarked Tom Ripley, Partner and Co-Founder at Ames Watson. He expressed excitement about collaborating with Authentic Brands Group to uphold and expand Champion's legacy, particularly within the collegiate apparel sector. Ames Watson's robust background in apparel, retail, and operations uniquely positions the company for success in the evolving sportswear market.

Plans for Future Growth and Innovation

Ames Watson is committed to preserving Champion's rich heritage while introducing innovative practices and products. With a proven track record of managing distinguished brands like Lids and Fan Outfitters, Ames Watson aims to ensure the sustained success of Champion in both collegiate and teamwear markets.

Continued Commitment to Champion's Success

Lawrence Berger, Partner and Co-Founder at Ames Watson, reiterated the importance of this initiative. He stated, "We are excited to rise to this challenge and further establish Champion’s prominence in collegiate and teamwear markets. Our objective is to honor Champion’s past while identifying fresh avenues for innovation and growth." This commitment reflects Ames Watson's determination to blend tradition with modernity, paving the way for Champion’s next chapter.

About Ames Watson

Ames Watson, founded in 2018 by Lawrence Berger and Tom Ripley, operates as a privately held holding company known for transforming and fostering partnerships with brands to generate long-term value. With an impressive annual revenue exceeding $2 billion, Ames Watson boasts a diverse portfolio that includes notable brands such as Lids, LidsU, South Moon Under, and Mitchell & Ness. Through strategic management and deep industry insight, Ames Watson continues to shape the retail and apparel landscape.

Frequently Asked Questions

What is the new role of Ames Watson with Champion?

Ames Watson will lead Champion's collegiate apparel and teamwear businesses, focusing on growth and innovation after the acquisition by Authentic Brands Group.

How long has Champion been in the market?

Champion has a history spanning over a century, being recognized as an innovator in athletic culture and apparel.

What are Ames Watson's objectives for Champion?

Ames Watson aims to honor Champion’s legacy while driving innovation and exploring new growth opportunities within the collegiate and teamwear markets.

What other brands does Ames Watson manage?

Ames Watson manages several well-known brands, including Lids, LidsU, South Moon Under, and Mitchell & Ness, among others.

Who are the founders of Ames Watson?

Ames Watson was founded in 2018 by Lawrence Berger and Tom Ripley, who have extensive experience in managing successful brands.

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