American Rebel Light Beer Launches Production Expansion
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American Rebel Light Beer Launches Full Production
American Rebel Holdings, Inc. (NASDAQ: AREB), the creator of American Rebel Beer, has announced that it is entering full production of American Rebel Light Beer. This move comes as the company aims to satisfy increasing customer demand across various markets.
Production Details and Distribution Agreements
Batches of American Rebel Light Beer are already in production and set to be distributed with initial stocking orders being placed by key distributors. Best Brands in Tennessee and Dichello in Connecticut are among the primary distributors that will offer the premium domestic light lager to their customers.
Reorders from Ohio’s Bonbright and Kansas’s Standard Beverage demonstrate the strong interest in American Rebel Light, with initial product availability expected right after Labor Day.
Market Reception and Future Plans
Andy Ross, the Chief Executive Officer of American Rebel, expressed optimism regarding the brand’s future. "American Rebel Light is coming to a store near you. Production of our non-craft light beer is a crucial step in the evolution of the American Rebel brand," he stated. There has been positive feedback from initial test runs, notably at events such as the Country Stampede.
American Rebel Light is produced in collaboration with AlcSource, a leading provider of beverage development and production solutions in the United States. This partnership positions American Rebel for growth in the competitive beverage industry.
Distributor Partnerships and Launch Events
The strategic partnerships established by the company are noteworthy. Standard Beverage Corporation, a reputable distributor in Kansas, has placed American Rebel Light Lager into nearly 200 retail locations, including major grocery and convenience store chains.
Additionally, Bonbright Distributors has initiated its launch of American Rebel Light Lager at significant venues such as Tony Stewart's Eldora Speedway. This launch was supported by enthusiastic promotions during racing events.
Best Brands in Tennessee will also kick off their distribution right after Labor Day, concentrating on high-profile bars and venues in Nashville's Broadway district.
Expanding Market Presence
American Rebel's strategic approach includes targeting various states for market penetration and brand visibility. Dichello Distributors is set to introduce American Rebel Light Lager in Connecticut, expanding into four counties this September.
Andy Ross’s involvement in events further exemplifies the commitment to brand promotion. He is scheduled to perform at a launch party aimed at onboarding distributors and key accounts in the northeast, highlighting the unique integration of entertainment and product marketing.
Financial Projections and Growth Expectations
Looking ahead, American Rebel anticipates substantial sales growth. The CEO indicated expected beer sales to reach approximately $1 million for the year and projected rapid increases into 2025. These metrics reflect the company’s confidence in market reception and operational scale-up.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has evolved from its initial business model, which primarily focused on designing and marketing branded safes and security products, to now encompass the beverage industry with the launch of American Rebel Beer. The company also produces branded apparel and accessories, showcasing versatility in its product offerings.
For more information, please contact:
Company Contact:
info@americanrebel.com
Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us
Frequently Asked Questions
What is American Rebel Light Beer?
American Rebel Light Beer is a premium domestic light lager produced by American Rebel Holdings, Inc.
Where is American Rebel Light Beer available?
It will be available through key distributors in states including Tennessee, Connecticut, Ohio, and Kansas starting after Labor Day.
Who is the CEO of American Rebel Holdings?
Andy Ross serves as the Chief Executive Officer of American Rebel Holdings, Inc.
What is the future sales projection for American Rebel Light Beer?
The company expects beer sales to reach approximately $1 million for 2024, with rapid growth anticipated in subsequent years.
What collaborations support the production of American Rebel Light Beer?
American Rebel collaborates with AlcSource for production and has secured critical distribution partnerships with companies like Standard Beverage and Best Brands.
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