American Rebel Holdings Launches Beer with Best Brands in TN
American Rebel Holdings Partners with Best Brands for Beer Distribution
American Rebel Holdings, Inc. (NASDAQ: AREB), known for its patriotic brand image, has officially embarked on an ambitious venture by shipping its initial order of American Rebel Light Beer in 12oz and 16oz "Tall Boy" cans to Best Brands, a leading distributor located in Nashville, Tennessee. This move marks a significant step in expanding the presence of American Rebel Light Lager in the rapidly growing beverage industry.
Expansion Plans in Tennessee
Best Brands, recognized for servicing major markets across Tennessee—Nashville, Memphis, Knoxville, and Chattanooga—will focus primarily on increasing the distribution of American Rebel Light Beer. Their strategy includes targeting both on-premise bars and off-premise retailers throughout the state, with initial efforts concentrated in the vibrant Nashville area, also known as "Music City," where American Rebel's roots lie.
Exciting Projections for American Rebel Light Beer
Andy Ross, CEO of American Rebel, expressed enthusiasm about this partnership, stating, "We’re thrilled to work with Best Brands to ensure the millions visiting Music City can enjoy our American Rebel Light Beer." He highlighted the booming economic atmosphere of Nashville, emphasizing that it’s a perfect venue for visitors to enjoy their beers amidst the city’s bustling nightlife.
Capitalizing on Nashville’s Strong Alcohol Market
American Rebel Beer, in collaboration with Best Brands, is well-positioned to tap into a unique opportunity within Nashville’s thriving alcohol sales landscape, especially given that local experts claim venues there sell more alcohol per square mile than any other place worldwide. With this first shipment, the new beer aims to establish itself in some of Nashville's historic bars and entertainment venues.
User-Friendly Experience for Customers
Todd Porter, President of American Rebel Beverages, LLC, shared insights into their vision: "We look forward to providing an unforgettable experience for the beer-drinking patrons who visit our city. With an incredible 14.4 million visitors annually, Nashville will serve as the primary hub for our products to reach a larger audience. We anticipate that those enjoying Broadway and American Rebel Light Beer will relish the memories they create here, prompting them to seek out our brand when they return home."
Commitment to Quality and Production
American Rebel Beer recently completed its inaugural production run for the new light beers. The initial response has exceeded their expectations, creating enthusiasm and anticipation for further expansion across the United States. Production is executed in collaboration with AlcSource, the largest integrated provider of beverage development and sourcing solutions in the country, ensuring the beer meets high-quality standards.
Understanding American Rebel Holdings
American Rebel Holdings has traditionally been recognized for its security products like branded safes, but the company's transition into the beverage market represents a strategic diversification. The American Rebel Beer lineup will now be a key component of their portfolio, as they aim to capture attention in both the beverage and lifestyle sectors.
Focus on Market Penetration and Sales Growth
The partnership with Best Brands is poised to drive sales growth while promoting the American Rebel brand philosophy of strength and resilience. As American Rebel Holdings expands its beverage operations, customers nationwide can look forward to experiencing its unique offerings that reflect the spirit of the brand.
Frequently Asked Questions
What is American Rebel Holdings known for?
American Rebel Holdings is primarily known for its patriotic brand image and products, such as branded safes and now, its American Rebel Beer line.
Who is Best Brands?
Best Brands is a prominent distributor of wines, spirits, and beer throughout Tennessee, focusing on expanding market reach for various alcohol brands.
What types of products are being distributed?
Best Brands is distributing American Rebel Light Beer, available in 12oz and 16oz “Tall Boy” cans, enhancing the product's visibility in the Tennessee market.
How is American Rebel Beer produced?
American Rebel Light Beer is produced in partnership with AlcSource, ensuring quality beverage development and production.
What are the future plans for American Rebel Beverages?
American Rebel Beverages plans to continue expanding in various markets, following a positive reception of their product in Nashville, aiming for broader availability across the U.S.
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