Amcor and Cofigeo Collaborate on Innovative Meal Tray Design
Amcor and Cofigeo Collaborate for Sustainable Meal Packaging
Amcor, renowned for its commitment to responsible packaging solutions, has recently joined forces with Cofigeo to introduce a groundbreaking multi-compartment tray aimed at improving convenience and sustainability in meal packaging. This collaboration reflects the increasing demand for environmentally friendly packaging, addressing both consumer preferences and industry standards.
Innovative Design of the Tray
The newly launched tray, designed specifically for a collectible series of microwaveable ready meals, features three distinct compartments. This innovative tray is tailored to hold a range of hearty recipes that include a protein source, a carbohydrate, and vegetables, allowing consumers the flexibility to mix their ingredients according to personal taste.
Collaboration with Cofigeo
Amcor’s design process involved meticulous collaboration with Cofigeo, ensuring that the multi-compartment tray would complement the various textures, sizes, and densities of the selected ingredients. It was crucial not only to enhance the visual appeal of the meal but also to ensure compatibility with existing production lines. The design meets key operational requirements while emphasizing structural integrity.
Consumer-Centric Approach
The development of the tray posed challenges, especially regarding its thickness. Jean-Michel Perquin, the R&D Manager at Cofigeo, noted, "Our objective was to maintain a slim profile without sacrificing the quality of the tray. Thanks to Amcor’s technical support, we successfully matched the thickness of our standard single-compartment trays." This thoughtful engineering guarantees that all meal components can be processed efficiently without compromising quality.
Enhanced Shelf Life and Recycling Features
The multi-layer polypropylene (PP) construction of the tray incorporates advanced barrier technology, allowing for an ambient shelf life of over a year. This is particularly vital for ready meals, enabling retailers to offer them without refrigeration. Additionally, the tray is manufactured with a terracotta masterbatch that aids in its recognition during the recycling process, thus facilitating easier recovery and reuse of materials.
Consumer Reception and Practicality
Market testing has indicated a positive consumer response, with many appreciating the convenience of eating directly from the tray. Benjamin Margerand, the Marketing Product Manager for William Saurin, mentioned that up to 80% of participants expressed their intention to consume their meals directly from the tray, highlighting its practical design.
In his closing remarks, Jean-Michel Perquin emphasized the strong relationship between Amcor and Cofigeo, which streamlined the development process. He lauded Amcor for its professionalism and ability to navigate challenges, ensuring timely delivery of a highly functional product.
About Amcor
As a leader in the packaging industry, Amcor provides diverse packaging solutions across various sectors including consumer goods and healthcare. With a workforce of approximately 70,000 employees in about 140 countries, Amcor is committed to developing sustainable packaging solutions that align with its mission of enhancing customer experiences while safeguarding the environment. This commitment to innovation allows brands to meet the needs of consumers effectively.
Frequently Asked Questions
What is the primary purpose of the new tray designed by Amcor?
The new tray is designed to provide an innovative and sustainable solution for packaging microwaveable ready meals, enhancing convenience for consumers.
How does the tray align with sustainability practices?
The tray is made of lightweight mono-material polypropylene that adheres to recycling guidelines, promoting environmental responsibility.
What kind of meals can be utilized in the multi-compartment tray?
The tray is suitable for a variety of recipes, typically featuring a protein, a starchy component, and vegetables, all kept separate for consumer preference.
How has consumer feedback been regarding the tray?
Consumer reactions have been highly positive, with many viewers appreciating the ease of eating directly from the tray and the option to mix ingredients.
What role did Cofigeo play in the development of the tray?
Cofigeo collaborated closely with Amcor during the design process to ensure the tray met their operational needs and consumer expectations.
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