Amazon.com: Analyzing Its Strengths in Retail Competition

Author: Owen Jenkins Updated: 10-31-2025 11:31 AM

Understanding Amazon.com in the Retail Arena

In today's dynamic business environment, thorough company analysis is vital for investors and industry experts. This article provides a detailed assessment of Amazon.com (NASDAQ: AMZN) in relation to major competitors in the Broadline Retail industry. By examining critical financial metrics, market positioning, and growth prospects, we aim to offer valuable insights into Amazon's performance.

Amazon.com Overview

Amazon stands as a front-runner in the online retail space and serves as a marketplace for third-party sellers. Remarkably, around 75% of its revenue is generated through retail, with Amazon Web Services contributing approximately 15%. The remainder stems from advertising and other services. Notably, international sales account for 25% to 30% of Amazon's non-AWS income.

Financial Metrics Comparison

When assessing Amazon.com, a comparative analysis reveals several intriguing trends:

The company's Price to Earnings (P/E) ratio stands at 33.97, slightly below the industry average, indicating potential value among market players.
Amazon's Price to Book (P/B) ratio is 7.12, suggesting a premium on its book value compared to competitors.
The Price to Sales (P/S) ratio of 3.58 aligns with the potential overvaluation in contrast to sales performance within the sector.
A Return on Equity (ROE) of 5.68% indicates areas for improvement regarding profit generation from shareholder equity.
With an impressive EBITDA of $36.6 billion, Amazon demonstrates strong profitability and cash flow generation capability.
The company showcases robust gross profit of $86.89 billion, marking substantial earnings in its core operations.
A notable revenue growth rate of 13.33% outpaces the industry average, highlighting Amazon's vitality in the market.

Debt and Financial Health

The debt-to-equity (D/E) ratio serves as an essential metric for assessing a company's financial leverage. Understanding how Amazon's D/E ratio compares to its top peers provides insights into financial health and risk management.

Debt to Equity Insights

Examining Amazon's position relative to its four closest competitors reveals important observations:

Amazon, with a favorable debt-to-equity ratio of 0.4, places itself as a less leveraged entity compared to its market counterparts.
This lower ratio implies a reduced dependency on debt financing, reflecting a more balanced capital structure.

Final Observations

In conclusion, while Amazon's PE ratio appears lower than that of its industry peers, it may indicate an undervalued position in the market. The elevated PB and PS ratios suggest that investors see significant value in its assets and sales potential. Despite its lower ROE, the substantial EBITDA and gross profit levels signal robust operational performance against competitors.

Frequently Asked Questions

What is Amazon's P/E ratio compared to industry average?

Amazon's P/E ratio is 33.97, which is lower than the industry average, suggesting market potential.

How does Amazon's revenue growth compare with competitors?

Amazon has a revenue growth rate of 13.33%, which exceeds the industry benchmark of 10.58%.

What does a lower debt-to-equity ratio indicate for Amazon?

A lower debt-to-equity ratio of 0.4 shows Amazon relies less on debt financing, indicating a stable financial structure.

What are Amazon's key financial strengths?

Strong EBITDA, gross profit, and revenue growth characterize Amazon's financial strengths relative to its peers.

How does Amazon's ROE compare in the industry?

Amazon's ROE of 5.68% is below the industry average, indicating room for improved profit generation from equity.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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