Amagi Launches into Mexican Market, Strengthening Growth Strategy

Amagi's Expansion into Mexico

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, is making its first stride into the Mexican market. This crucial development underscores the company's ongoing commitment to expansive growth and the immense prospects that the Latin American media environment has to offer.

New Leadership in Mexico

To spearhead its initiatives in Mexico, Amagi has appointed Miriam Rios as the Director of Account Management. Miriam brings with her a wealth of experience in Advertising Sales and Commercial Intelligence, built through extensive work with ad tech, Pay TV, and media agencies. Her dedication and expertise are pivotal as Amagi builds its presence in the region and forms robust partnerships aimed at driving business growth.

Opportunities in a Thriving Media Landscape

The Mexican media landscape is rapidly evolving, creating significant opportunities for Amagi to provide markets with advanced digital technologies. The company aims to deliver competitive advantages to broadcasters and content owners by enhancing viewer experiences through its cutting-edge cloud platform and deep industry insights.

Miriam Rios's Vision

“Mexico is a vibrantly dynamic market boasting a thriving media ecosystem,” stated Ronaldo Dias, Sales Director for Hispanic Americas at Amagi. He expressed excitement about the company’s ability to offer unique solutions that help partners unlock new revenue streams and expand their audience reach. With Miriam now at the helm, there is confidence that Amagi will secure a solid foothold in Mexico.

Amagi's Proven Track Record in Latin America

Previously, Amagi has made significant inroads into the Latin American market, particularly in Brazil. The company’s flagship products like Amagi CLOUDPORT, DYNAMIC, and THUNDERSTORM have significantly benefitted various prominent media companies and broadcasters throughout the region. These tools have effectively improved content delivery and monetization, greatly enhancing viewer experiences.

Clientele and Services

Amagi's comprehensive spectrum of channel creation, distribution, and monetization solutions has garnered a clientele comprising some of the most significant entities in the industry. Noteworthy clients include A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO. These partnerships reflect Amagi’s capability to cater to the diverse needs of media outlets globally.

About Miriam Rios

Miriam Rios, with over 15 years of experience across advertising, media, and entertainment, is an inspiring leader known for data-driven strategies and sales conversions. Her role at Amagi focuses on bridging creators, content platforms, and brands within Mexico to increase monetization opportunities while ensuring high customer satisfaction.

Her Background and Credentials

Prior to joining Amagi, Miriam excelled in key roles at several prestigious organizations including EXTE, A+E Networks Latin America, Havas Media, and Dentsu. Her initiatives in these positions facilitated the development of data-centric marketing and sales strategies that consistently drove ROI growth. Miriam is noted for her knack for recognizing emerging trends and translating them into accessible and engaging products for consumers.

About Amagi

As a next-generation media technology company, Amagi specializes in cloud broadcasting and targeted advertising solutions tailored for broadcast and streaming platforms. With the capability to assist content owners in launching, distributing, and monetizing live channels, Amagi supports over 800 content brands and operates more than 5000 channel deliveries worldwide. The company maintains a global presence with offices in key cities, further solidifying its commitment to transforming the media landscape.

Amagi Contact Information

Aashish Washikar
Director - Corporate Communications
Email: [email protected]
www.amagi.com

Frequently Asked Questions

1. What recent development is Amagi pursuing in Mexico?

Amagi is entering the Mexican market, aiming to enhance its cloud-based services in this dynamic media environment.

2. Who has been appointed to lead Amagi's efforts in Mexico?

Miriam Rios has been appointed as the Director of Account Management in Mexico.

3. What is Amagi renowned for?

Amagi is known for its cloud-based SaaS technology for broadcasting and connected TV solutions.

4. How does Amagi support its clients?

Amagi assists clients by providing comprehensive solutions for channel creation, distribution, and monetization.

5. What is the background of Miriam Rios?

Miriam Rios has over 15 years of experience in advertising and media, specializing in data-driven strategies for sales conversion.

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