Creative Collaboration Between Altamar Brands and Chris Benchetler
Altamar Brands has recently entered an exciting collaboration with the multifaceted talents of artist, filmmaker, and professional skier Chris Benchetler. Under the banner of their High n’ Wicked Whiskey brand, this partnership supports the upcoming artistic venture titled Mountains of the Moon, set to premiere in a future season.
Unveiling the Creative Process
Earlier today, Benchetler shared the thrilling debut of the first episode in the "Ship of Fools" series, which provides an insider’s look into the creativity and chaos that define the making of Mountains of the Moon. This series presents a raw glimpse into the collaboration among the cast and crew, displaying the artistic spirit and achievements leading up to the project’s debut. Viewers can anticipate a new episode released every Tuesday for the next 32 weeks, building up excitement for the eventual launch.
Artistry and Innovation
W. L. Lyons Brown, the visionary founder and CEO of Altamar Brands, expressed admiration for Benchetler’s diverse talents. He remarked, "Chris’ skills as an athlete, painter, sculptor, and filmmaker are truly remarkable. It's a compelling blend of artistry that we are excited to be a part of." Brown emphasized the unique opportunity of blending Benchetler's artistic expressions with their premium spirits to create a rare collector's experience.
Benchetler shared his enthusiasm for this partnership, stating, "I’m thrilled to have such incredible support from partners like Lyons and Altamar Brands on this special project. It reflects the authentic and experimental spirit I strive to embody as an artist, mirroring the dedication Lyons and his team show in crafting distinctive spirits for High n’ Wicked whiskeys."
Exclusive Limited-Edition Packaging
As part of their collaboration, they will produce limited-edition packaging designed by Benchetler himself for both High n’ Wicked Whiskeys and the Lágrimas Single Estate Tequilas. These unique expressions will be available online and in select U.S. markets, catering to collectors and spirit enthusiasts alike this coming year.
Prior Successful Collaborations
This isn't the first time Brown and Benchetler have united their talents. The duo previously collaborated on a private project with the Alterra Group, the entity managing Mammoth Mountain and the IKON Pass. During this project, Altamar crafted a special High n’ Wicked single barrel bourbon, enriched by Benchetler’s artistic contributions. A promotional video titled 'The Spark' showcased their remarkable endeavor and creative synergy.
About Altamar Brands
Founded in 2005 by W. L. Lyons Brown III, Altamar Brands stands out as a pioneering company dedicated to developing and importing unique artisanal spirits. Through their commitment to curating exceptional brands, they have had great success with offerings such as Elvelo Tequila, Foursquare Rum, and of course, High n’ Wicked Whiskeys. With an emphasis on storytelling, each product carries a distinctive narrative linked to its heritage.
High n’ Wicked: A Commitment to Quality
Launched in 2019, High n’ Wicked seeks to honor traditional whiskey-making methods while delivering complex flavors. Notable offerings include a straight bourbon whiskey and a straight rye whiskey, alongside exclusive releases featuring cask strength and unique barrel finishes. This range furthers their dedication to craft spirits while ensuring a sensational tasting experience.
Exploring Terroir with Lágrimas
Lágrimas embodies the ancient principle of terroir, showcasing the uniqueness of agave fields much like France’s legendary vineyards. This tequila celebrates the distinctive qualities of agave sourced from various single ranches across Mexico, emphasizing the impact of altitude and climate on flavor. Crafted in partnership with Master Distiller Chava Rosales Trejo, each bottling reveals its own unique character while staying true to a familiar profile—ensuring diversity in taste.
Commitment to Craft Distillation
As crafted spirits continue to gain traction in the market, Altamar Brands remains steadfast in its mission to deliver quality over quantity through their philosophy of Cocktailing. They understand that authenticity and uniqueness resonate strongly with consumers, allowing them to connect personally with the stories behind each bottle.
Frequently Asked Questions
What is the Mountains of the Moon project?
The Mountains of the Moon is an immersive artistic experience created by Chris Benchetler, showcasing creativity and innovation in filmmaking.
What role does Altamar Brands play in this collaboration?
Altamar Brands partners with Chris Benchetler to promote the High n’ Wicked Whiskey brand through creative packaging and experiences tied to the project.
When can fans expect new episodes from the "Ship of Fools" series?
New episodes are slated to be released every Tuesday for 32 weeks, leading up to the official premiere of Mountains of the Moon.
What is the focus of High n’ Wicked whiskeys?
High n’ Wicked emphasizes traditional whiskey-making methods and offers a range of premium spirits, including straight bourbon and rye whiskeys.
How does Lágrimas demonstrate terroir?
Lágrimas highlights the unique qualities of agave from various single ranches and emphasizes how different growing conditions influence flavor.
