Alliance Entertainment Enhances Collectibles Division with New Acquisition

Alliance Entertainment Expands Collectibles Portfolio

Alliance Entertainment Holding Corporation (NASDAQ: AENT), a leading distributor in music, movies, video games, and collectibles, has made a significant move by acquiring Handmade by Robots. This strategic decision reinforces the company’s aim to enrich its collectibles division and demonstrates a commitment to delivering unique licensed items for retailers and collectors.

About Handmade by Robots

Handmade by Robots specializes in crafting one-of-a-kind licensed vinyl figures that mimic the look of knitted or crocheted plush toys. The attention to detail in their “knit-like” designs appeals to a wide audience, featuring characters from popular franchises such as DC Comics, Ghostbusters, Harry Potter, Star Trek, and Stranger Things. The vibrant and durable collectible figures are designed for both casual fans and serious collectors alike.

Exciting Plans for the Future

“We are thrilled to integrate Handmade by Robots into our portfolio, which enhances our selection of exclusive licensed merchandise,” shared Jeff Walker, CEO of Alliance Entertainment. “This acquisition empowers us to dive deeper into the licensed collectible market and collaborate with entertainment licensors to create a diverse lineup of beloved characters. Handmade by Robots stands out due to its unique designs, and we eagerly anticipate delivering these fan favorites, including limited chase versions that are sure to excite collectors.”

Chase versions are exclusive variations of collectible figures, known for their unique features and limited availability, making them particularly appealing to collectors who value rarity.

Strategic Growth and Market Opportunities

With the incorporation of Handmade by Robots, Alliance Entertainment intends to focus on a sophisticated assortment of licensed products that resonate with fans of movies, television, video games, and more. Utilizing its extensive distribution channels and partnerships with major retailers—including Costco, Walmart, Target, and Hot Topic—as well as e-commerce giants like Amazon and eBay—it aims to enhance the visibility and market penetration of Handmade by Robots’ merchandise.

Engaging the Collector Community

The Handmade by Robots website will highlight the full range of captivating collectibles available and serve as a primary destination for fans. In addition, the brand will leverage social platforms, particularly Instagram, to showcase new products and foster engaging interactions within the collector community. By encouraging fans to display their collectibles in fascinating locations worldwide, Handmade by Robots aims to create a vibrant collector culture while harnessing influencer partnerships to bolster sales through targeted campaigns.

Alliance's partnership with Bensussen Deutsch & Associates LLC (BDA) will support the brand’s ongoing growth and success. BDA, recognized for its excellence in merchandising, will continue to provide design and manufacturing assistance as both companies work synergistically to elevate Handmade by Robots in the collectibles market.

Looking Ahead: The Future of Handmade by Robots

“This acquisition marks the beginning of an exciting journey for Handmade by Robots within the Alliance Entertainment family,” Walker commented. “We look forward to building on the success of existing products and introducing them to new fans and collectors globally, while continuing to innovate in the collectibles arena.”

About Alliance Entertainment

Alliance Entertainment (NASDAQ: AENT) is a top distributor of music, movies, electronics, and collectibles, boasting an impressive catalog of more than 325,000 unique SKUs, including over 57,000 exclusive items. Their extensive experience—over thirty-five years in the field—enables them to serve a diverse clientele while offering a robust suite of services designed to streamline operations for retailers. With a focus on efficiency, Alliance helps omni-channel retailers enhance their product offerings.

About BDA

Bensussen Deutsch & Associates, LLC (BDA) stands out as a premier global Merchandise Agency™, dedicated to customized marketing and branded merchandise solutions for notable sports organizations and Fortune 1000 enterprises. Backed by over forty years of experience, BDA delivers engaging promotional products that resonate with consumers, making it a trusted partner for brands aiming to connect with their audience.

Frequently Asked Questions

What does the acquisition of Handmade by Robots mean for Alliance Entertainment?

The acquisition strengthens Alliance Entertainment's collectibles division, allowing it to offer a wider range of unique licensed products.

What products does Handmade by Robots create?

Handmade by Robots specializes in licensed vinyl figures that feature knitted patterns, with popular characters from various franchises.

How will Alliance Entertainment market these collectibles?

Alliance plans to utilize its extensive distribution networks and retailers while enhancing social media engagement to promote the products.

What are chase versions of collectibles?

Chase versions are rare variants of collectible figures that differ from standard editions, often featuring unique designs and limited production runs.

Who is BDA, and what role will they play?

BDA is a global Merchandise Agency™ that will assist Alliance in merchandising and manufacturing to ensure the growth of Handmade by Robots products.

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