Allbirds Expands Global Reach with New Partnerships in Eurasia

Allbirds Expands Its Global Network

Allbirds, Inc. (NASDAQ: BIRD), a prominent player in the modern lifestyle footwear market, has taken another significant step in its journey toward sustainable growth by announcing three new distributor agreements across several countries in Eurasia. This strategic move marks a pivotal phase in their plan to deepen their footprint in international markets.

New Distribution Partnerships

With these fresh agreements, Allbirds collaborates with an impressive roster of 16 global distributors. Each partnership aligns with the company's core values of sustainability and innovation, promising exciting developments in the regions where these distributions will take place.

Exclusive Distributors

Among the key players in this endeavor are:

• Beosport, set to become the exclusive Allbirds distributor in the Balkans from January 2026.
• 911 Fashion, proudly stepping in as the exclusive distributor in Israel starting in October 2025.
• Tradist Distribution, to represent Allbirds in Turkiye and Central Asia as of July 2025.

Statement from Allbirds Leadership

Annie Mitchell, CFO of Allbirds, expressed enthusiasm about the effectiveness of their transition to a distributor model in various international markets. "This approach has significantly broadened our brand’s reach while allowing us to maintain a profitable operating model,” she stated. “We are thrilled to welcome these new partnerships as we continue to introduce Allbirds to more consumers across Eurasia.”

Spotlight on Beosport

One of the newly appointed distributors is Beosport, a leading retail and distribution company specializing in premium sportswear and lifestyle brands across Southeast Europe. Aleksandar Ivanovic, the company’s Director, highlighted the shared values between Allbirds and Beosport. “Partnering with Allbirds provides us with an opportunity to offer a respected, eco-conscious brand that resonates with the values of our customers.”

Established in 1996, Beosport has cultivated an extensive retail network in the region. They prioritize high-quality products and exceptional service, positioning themselves as trusted partners for international brands aiming for regional expansion.

911 Fashion’s Exciting Addition

Another key new distributor is 911 Fashion, run by founder Uri Reiss. He emphasized the alignment of Allbirds’ mission with 911 Fashion’s values. “Allbirds' commitment to sustainability and innovation resonates deeply with our ethos, and we’re excited to integrate their product line with our diverse offerings,” he said.

Founded in 2001, 911 Fashion is known for its selection of environmentally and socially responsible brands. With a robust portfolio including labels like Nudie Jeans and Veja, they have solidified their place as a go-to source for ethically-minded consumers in Israel.

Strategic Growth with Tradist Distribution

Tradist Distribution also joins the Allbirds family as a distributor, further enhancing the company's presence in Eastern Europe and Central Asia. CEO Sabri Can Acarsoy expressed optimism about the partnership, noting that Allbirds illustrates how innovation and sustainability coalesce beautifully with great design.

Tradist is celebrated for its dedication to retail expansion and brand-building strategies. Headquartered in Istanbul, the company offers a comprehensive suite of services, including e-commerce operations and integrated marketing solutions, designed to help global brands thrive.

About Allbirds

Allbirds has established itself as a leader in the sustainable footwear sector since its inception in 2015. Renowned for its signature Wool Runner, the brand is dedicated to creating products with a focus on comfort, sustainability, and stylish design. Using innovative materials such as Merino wool and sugarcane, Allbirds continues to push the envelope when it comes to eco-friendly fashion.

With these exciting developments, Allbirds is not only set to grow its market presence but also reinforces its commitment to sustainability and community-oriented initiatives.

Frequently Asked Questions

What are the new distribution agreements that Allbirds announced?

Allbirds announced three new distribution agreements with Beosport, 911 Fashion, and Tradist Distribution, expanding its reach across Eurasia.

What role will Beosport have in Allbirds' expansion?

Beosport will serve as the exclusive distributor for Allbirds in the Balkans starting January 2026, promoting the brand's sustainable footwear.

Who is 911 Fashion and how does it relate to Allbirds?

911 Fashion is a distribution company in Israel set to start distributing Allbirds products in October 2025, aligning with shared values of sustainability.

What is Tradist Distribution's involvement with Allbirds?

Tradist Distribution has become Allbirds' exclusive distributor in Turkiye and Central Asia, set to enhance brand visibility in those regions.

How does Allbirds maintain its focus on sustainability?

Allbirds prioritizes sustainable practices in its product design, utilizing materials like Merino wool and sugarcane, while promoting eco-conscious values through its partnerships.

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