Alison Voorhees Appointed as SVP and Marketing Director at Bank

Santa Cruz County Bank Welcomes Alison Voorhees

Santa Cruz County Bank (OTCQX: SCZC), a prominent community bank, has made an exciting addition to its leadership team by hiring Alison Voorhees as the Senior Vice President and Director of Marketing. With over two decades of marketing expertise, Ms. Voorhees is set to enhance the bank's marketing strategies significantly.

Professional Experience and Skills

Alison Voorhees brings a wealth of experience in branding, creative direction, and strategic marketing. Her career includes roles that have molded her into an effective leader in the financial marketing sector. She is recognized as a Certified Financial Marketing Professional (CFMP) and has further credentials as a Certified Digital Marketing Professional. These qualifications reflect her commitment to advancing marketing practices within financial institutions.

Impact on Bank's Future

Krista Snelling, President and CEO of Santa Cruz County Bank, expressed her enthusiasm regarding Alison’s appointment. "Alison’s extensive marketing background and innovative ideas will be valuable in continuing our mission to serve the community with excellence. We look forward to seeing how her leadership will help our brand evolve while staying true to our community roots,” she stated.

Alison’s Early Career

Before joining Santa Cruz County Bank, Alison established herself at Capital City Bank. Her previous roles included Vice President and Marketing Strategy Manager, where she successfully developed strategic campaigns. Her expertise doesn’t just stop there; she has experience in fundraising and marketing for prominent organizations, showcasing her ability to drive results in various settings.

Alison’s Vision for Marketing

On her new position, Alison Voorhees shared her excitement about joining such a respected institution. "It is an honor to contribute to the marketing efforts of a community bank with such a strong commitment to its customers and community. I am eager to engage in creative and purposeful marketing that resonates with our audience and reflects our values," she said.

Educational Background

Alison’s academic credentials are impressive and diverse. She holds a Master of Arts in Global Communications from the University of Southern California, alongside a Master of Science in Global Media and Communications from the London School of Economics. Alison also earned her Bachelor of Arts in Communications and English from Florida State University, exemplifying her strong foundation in communication principles.

Community Involvement

In addition to her professional achievements, Alison is dedicated to community service. She actively volunteers in various sectors such as arts, youth sports, and literacy initiatives. This passion for community engagement aligns perfectly with the bank's philosophy of supporting regional development.

About Santa Cruz County Bank

Founded in 2004, Santa Cruz County Bank operates as a full-service community bank backed by West Coast Community Bancorp. It is known for its community-focused initiatives, providing personalized service and direct access to decision-makers. With multiple branches and a reputation for being a leading SBA lender, the bank offers diverse financial solutions for individuals and businesses alike.

For more information about Santa Cruz County Bank and its services, please visit their official website.

Frequently Asked Questions

What position was Alison Voorhees hired for at Santa Cruz County Bank?

Alison Voorhees was appointed as the Senior Vice President and Director of Marketing.

What is Alison Voorhees's professional background?

Alison has over 20 years of marketing experience, specializing in branding and strategic marketing campaigns.

Why is Alison Voorhees's hiring significant for the bank?

Her extensive experience and innovative approach are expected to enhance the bank’s marketing strategies and community engagement efforts.

What educational qualifications does Alison have?

Alison holds advanced degrees from reputable institutions, including a Master’s in Global Communications and a Bachelor’s in Communications and English.

How is Santa Cruz County Bank involved in the community?

The bank actively supports various community initiatives, engaging in partnerships and volunteer work to promote regional well-being.

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