AI-Media Launches New Era of Accessibility in Eastern Europe

AI-Media Signs Historic Partnership with CME

AI-Media, recognized as a global leader in AI captioning and language technology, has embarked on a transformative journey by establishing a groundbreaking 5-year partnership with Central European Media Enterprises (CME). This marks AI-Media's inaugural significant venture into Central and Eastern European broadcasting, setting the stage for enhanced accessibility for millions of viewers.

Transforming Broadcasting with LEXI Technology

In this alliance, AI-Media will deploy its innovative LEXI solution to deliver live captioning services across CME’s six flagship television stations. These stations span various countries, making a considerable impact on accessibility efforts in the media landscape. The integration of advanced captioning technology is poised to revolutionize how audiences with hearing impairments engage with content.

Advancing Accessibility Goals

This significant agreement is designed to meet CME’s strategic objectives for advancing social responsibility, inclusivity, and adherence to Environmental, Social, and Governance (ESG) standards. John Peck, AI-Media's Vice President of International Sales, expressed enthusiasm about supporting CME’s goals, stating that their commitment to accessibility aligns perfectly with AI-Media's vision.

Understanding Viewers' Needs

In a statement, Hana de Goeij, CME’s Head of Social Purpose and Sustainability, highlighted that over 10% of viewers in their regions encounter some form of hearing difficulty. By prioritizing accessibility, CME endeavors to ensure that all viewers, regardless of their abilities, can enjoy equal access to programs and information.

Future-Proofing Broadcasting Accessibility

AI-Media's technology is not just a temporary solution. It possesses the flexibility to scale, allowing CME to extend its accessibility initiatives in the future. This capability signifies a long-term commitment to ensuring that broadcasting remains inclusive, setting a new industry benchmark in accessibility throughout the region.

About AI-Media

Founded in 2003, AI-Media has carved a niche as an innovative technology provider specializing in AI-driven language and captioning solutions. The company has established itself as a global leader, delivering high-quality AI-powered live and recorded captioning and translation services across various sectors and markets.

Exemplifying Technology Leadership

In early 2024, AI-Media revealed data showcasing the remarkable efficiency of the LEXI captioning product compared to conventional human workflows. This advancement not only streamlines broadcasting processes but also assures a high standard of accessibility and inclusivity for content creators.

About Central European Media Enterprises (CME)

CME is a major player in the media landscape, operating television stations across several Central and Eastern European countries. With a reach of 49 million viewers and a repertoire of 46 television channels, CME emphasizes quality programming, catering to diverse audiences in the region. Their current initiative in partnership with AI-Media illustrates a proactive approach to meeting the broadcasting needs of all viewers while advancing their social purpose.

Frequently Asked Questions

What is the significance of the AI-Media and CME partnership?

The partnership signifies a major move towards enhanced accessibility in broadcasting, ensuring that millions of viewers receive content through live captioning in multiple languages.

How will the LEXI solution benefit viewers?

LEXI will provide real-time captions, making programming more accessible to those with hearing difficulties, thus promoting inclusivity.

What are the broader goals of CME's decision to implement live captioning?

CME aims to establish a new standard in accessibility, enhance inclusivity among viewers, and adhere to social responsibility and governance objectives.

When was AI-Media founded?

AI-Media was founded in 2003 in Australia and has evolved into a leader in AI captioning and language technology.

What makes AI-Media a leader in its field?

AI-Media combines sophisticated AI technology with extensive industry experience to provide reliable and innovative captioning solutions that streamline accessibility processes for broadcasters and other sectors.

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