AI-Media and ITV Join Forces to Transform Broadcast Accessibility
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AI-Media and ITV's Groundbreaking Partnership
AI-Media, a global pioneer in AI-driven captioning and translation services, has forged a partnership with ITV, the leading commercial broadcaster in the UK. This collaboration is a significant leap in using AI technology to enhance accessibility and efficiency across ITV's extensive broadcast network.
The Importance of Innovation in Accessibility
David Padmore, ITV’s Director of Accessibility, has spoken about the important role of this partnership in advancing ITV's commitment to integrating new technologies. Padmore mentioned, "At ITV, we strive for innovative solutions that cater to the diverse needs of our audience. Partnering with AI-Media has equipped us with state-of-the-art AI to optimize our captioning processes while upholding the utmost standards of precision and dependability."
The LEXI Technology Solution
At the core of this partnership is AI-Media's LEXI live automatic captioning solution, which integrates smoothly with ITV's existing broadcasting system. The joint effort has led to a custom technology framework that meets ITV's complex needs, including catering to its 18 regional news variants. Utilizing AI-Media's SDI Encoder Pro Cards, the LEXI captioning will be delivered as VANC embedded data directly into ITV's system, managed by the skilled professional team at ITV.
Streamlining Captioning Workflows
In the past, ITV's regional news captioning was heavily reliant on manual processes, demanding a significant workforce. AI-Media's LEXI system introduces automation that is expected to markedly reduce staffing needs while increasing output. This transition to automated workflows enables ITV to deliver more captions, which greatly enhances accessibility for viewers.
The Efficiency of Automation
The implementation of AI-Media's automated system has been impressively seamless, causing no disruptions to ITV’s broadcasting services. This adaptability has provided a substantial advantage, allowing for a frictionless shift to the new system.
Continuing Commitment to Quality
ITV's captioning team remains vital in creating tailored topic models, ensuring the highest levels of accuracy and relevancy in the captions prepared. The movement toward automation enables ITV to extend regional news captions offerings, ultimately benefiting a wider audience of viewers.
Why AI-Media Was Chosen
"ITV selected AI-Media due to our robust infrastructure and the capability to deploy LEXI in complex broadcasting settings. Our history of providing reliable captioning in strictly regulated environments and our strong bonds with regulatory authorities were paramount in their decision," stated John Peck, VP of International Sales at AI-Media. "This partnership not only bolsters ITV's operational effectiveness but also affirms their status as trailblazers in the European accessibility services landscape."
Committed to Viewer Experience
This collaboration between ITV and AI-Media is a testament to ITV's commitment to enriching viewer experiences via advanced technology and reinforces its position as a leader in accessibility and innovation within the broadcasting industry.
Frequently Asked Questions
1. What is the significance of AI-Media's partnership with ITV?
The partnership aims to enhance accessibility and operational efficiency in ITV’s broadcast services using AI technology for captioning.
2. How will the LEXI system improve ITV’s broadcast?
LEXI will automate captioning workflows, increasing output while improving accuracy and reliability for viewers.
3. What advantages does AI-Media bring to ITV's operations?
AI-Media provides a robust infrastructure that streamlines captioning processes, reducing staffing demands and operational costs.
4. How has ITV historically managed captioning?
Previously, ITV relied on labor-intensive manual workflows which are now being shifted to automated solutions through this partnership.
5. What is the future outlook for accessibility in broadcasting with this partnership?
The partnership positions both companies to enhance accessibility standards and lead innovations in broadcast technologies going forward.
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