Aimbridge Hospitality Launches Advanced Data Tool for Owners
Aimbridge Hospitality Launches Data Reporting Tool
Aimbridge Hospitality, known as a leading global hotel management company, has recently introduced a new proprietary data reporting platform named Aimbridge Intelligence. This innovative tool aims to provide enhanced transparency and collaboration for hotel owners. Built with advanced technology, Aimbridge Intelligence is set to reshape the way owners access and utilize performance data.
Empowering Hotel Owners with Data
Located within a dedicated portal called OwnView, Aimbridge Intelligence allows owners seamless access to critical information. This includes key performance indicators that enable them to gain insights into their hotel operations. The system is designed to offer flexibility and self-service capabilities, complementing the ongoing efforts of property support teams.
Customer First Philosophy
According to Aimbridge CEO Craig S. Smith, the company is committed to being the most trusted hotel operator in the industry. The creation of OwnView and Aimbridge Intelligence stems from the desire to solve challenges and celebrate successes alongside owner partners. The goal is to listen to their needs and provide solutions that support their objectives.
Feature-Rich Reporting Tools
Aimbridge Intelligence is powered by Power BI, allowing for automated data integration and real-time updates. This enables owners to have near-instant access to various performance metrics such as STR performance, RevPAR Index, and guest service data. The tool is tailored to offer insights not only for individual properties but also across an owner’s entire portfolio.
Future Technology Enhancements
This tool marks just the beginning of Aimbridge's journey. Anticipated future features would integrate artificial intelligence and machine learning, focusing on demand forecasting and offering broader datasets for even deeper analysis of market trends. These advancements promise to enhance owners’ understanding of their hotel performance significantly.
Commitment to Transparency
Keryn McNamara, Aimbridge’s Chief Information Officer, expressed enthusiasm about Aimbridge Intelligence, indicating it fulfills a long-standing objective to provide owners valuable data in an accessible format. This commitment to transparency aims to elevate owners' capabilities in analyzing performance and making informed decisions.
About Aimbridge Hospitality
Aimbridge Hospitality ranks as the world's leading global hospitality management organization, managing over 80 renowned lodging brands and unique luxury assets. By employing proprietary data and insights, Aimbridge maximizes results for hotel owners while ensuring exceptional guest experiences. The company is dedicated to setting new standards in hospitality excellence and focuses on recruiting top talents in the industry.
Frequently Asked Questions
What is Aimbridge Intelligence?
Aimbridge Intelligence is a proprietary data reporting platform designed to enhance transparency and collaboration for hotel owners, providing key insights into performance metrics.
How does Aimbridge Intelligence help hotel owners?
The tool offers access to critical performance data, enabling owners to analyze their hotels’ performance efficiently and implement relevant strategies for improvement.
What technology powers Aimbridge Intelligence?
Aimbridge Intelligence is built on Power BI, allowing automated data integration and updates for real-time accessibility of all performance metrics.
What future enhancements are planned for Aimbridge Intelligence?
Future updates will integrate AI and machine learning for demand forecasting and provide even richer datasets for deeper comparisons and trend tracking.
What is Aimbridge Hospitality’s vision for the future?
Aimbridge aims to continue setting new industry standards and enhancing data transparency, ensuring that hotel owners can drive performance and improve guest experiences effectively.
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