AGS Unveils Exciting New Brand at G2E 2025 in Las Vegas
AGS to Make Waves at G2E 2025
AGS is set to electrify the Global Gaming Expo (G2E) with the launch of a new brand identity, showcasing the company's evolution and commitment to innovation. This significant moment will take place at their largest showcase to date in Las Vegas, featuring an expanded booth that promises to captivate industry stakeholders and gaming enthusiasts alike.
An Impressive Showcase Awaits
At booth #1150, AGS is prepared to unveil an impressive array of products, highlighting 86 slot titles alongside eight table games that incorporate multiple progressives and side bets. A unique zone dedicated to AGSi, AGS's Interactive division, is also a key focus of their presentation, showcasing the company’s commitment to delivering innovative gaming solutions.
Redefining the Brand
The refreshed AGS identity, featuring a dynamic bolt logo, symbolizes the company's transformative journey since its previous rebranding in 2014. Originally known as American Gaming Systems, AGS has significantly shifted its focus, evolving from primarily a Class II slot provider into a major player across all gaming sectors.
Significant Growth & Expansion
The timing of the new branding coincides with AGS's recent acquisition by Brightstar Capital Partners, marking a pivotal growth phase for the company. Over the past few years, AGS has experienced remarkable growth, doubling its global slot sales and enhancing its interactive revenue by over 150%. Furthermore, their table games revenue has surged by over 50%, solidifying their position as a leading provider in North America.
Innovations Set to Shine
Among the highlights at G2E, AGS will introduce their Spectra SL75+ Premium™ cabinet, which marks their most impressive premium slot offering yet. Attendees can expect to see the successful mechanical reel performance on Revel® alongside the new Flex games that will be accessible across all Spectra™ cabinets. Additionally, award-winning AGSi content, marked by robust omnichannel partnerships, will take center stage.
Looking Ahead
David Lopez, President and CEO of AGS, expressed enthusiasm for the unveiling, stating, "Our new bolt logo reflects the energy and transformation happening within AGS. We've evolved from an ambitious challenger to a dynamic leader in the gaming sector, maintaining the authenticity that has shaped our culture. Every product we design is developed with the intent of enhancing player experiences and helping our partners excel in a competitive market.”
About AGS
Founded with a strong focus on creating diverse and entertaining gaming experiences, AGS has established itself as a notable supplier in the Class II Native American gaming market. The company continues to grow, expanding into a reputable all-inclusive commercial gaming provider. With a strong portfolio that includes high-performing Class II and III slot products as well as a broad range of table games, AGS remains dedicated to delivering unmatched value to its partners.
As AGS gears up for G2E 2025, they invite everyone to visit their booth and experience firsthand the future of gaming. To learn more about AGS, please contact their media team.
Frequently Asked Questions
What will AGS showcase at G2E 2025?
AGS will showcase 86 slot titles, eight table games, and a dedicated interactive division zone, all featuring innovative technology and designs.
What does the new AGS logo represent?
The new bolt logo symbolizes AGS's energy and transformation, reflecting their growth and evolution in the industry.
How has AGS grown recently?
AGS has doubled global slot sales, increased interactive revenue by over 150%, and expanded its presence significantly since their last rebranding.
Where can I find AGS products?
AGS’s products will be prominently featured at their booth #1150 during the G2E exhibition in Las Vegas.
Who can I contact for media inquiries?
For media inquiries, you can contact Julia Boguslawski, Chief Marketing Officer, or Nikki Davis, Vice President of Marketing at AGS.
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