AG1 Expands Reach Through Costco, Boosting Availability Nationwide

AG1 Makes Its Mark in Retail with Costco Partnership
AG1, a prominent name in global nutrition, is set to enhance its visibility and accessibility through a new partnership with Costco. This exciting collaboration represents AG1's inaugural expansion into physical retail locations, allowing customers to purchase AG1 products at over 600 Costco stores across the nation.
Strengthening the Brand's Commitment to Quality Nutrition
The move towards brick-and-mortar retail is a strategic milestone for AG1, highlighting the brand's determination to reach a broader audience. Kat Cole, the Chief Executive Officer of AG1, shared, "This retail partnership marks a significant strategic milestone in our business. We've grown an incredible direct-to-consumer business over the past 15 years, and it's time to expand access to the high-quality daily foundation nutrition of AG1 to customers who prefer a physical retail experience. With Costco's commitment to quality, we're proud to take our first step onto shelves with them."
The Power of AG1: A Daily Health Supplement
Since its inception over a decade ago, AG1 has earned the trust of millions, including professional athletes and health experts. This comprehensive nutritional supplement combines multivitamin and mineral ingredients with whole food-sourced nutrients, prebiotics, and probiotics, all in one convenient scoop. Additionally, AG1 is NSF Certified for Sport®, ensuring it meets high safety and quality standards. This certification is especially valuable for professional athletes and health practitioners looking for rigorous quality control.
Growth and Innovation at AG1
The announcement of this retail partnership follows significant growth for AG1, showcasing the brand’s innovative spirit. Recently, AG1 unveiled AG1 Next Gen, the latest advancement of their foundational supplement, which is backed by several gold standard clinical trials and available exclusively online. The company has also pledged $20 million towards ongoing research and development over the next few years to continually elevate their product offerings.
Looking Ahead: AG1's Vision for the Future
In July of the previous year, Kat Cole became the Chief Executive Officer, guiding AG1 into its next phase of market and product exploration. Her vision is clear: to expand AG1’s global reach, enhance product quality and innovation, and explore new customer engagement channels.
About AG1
AG1, known previously as Athletic Greens, is a global nutrition company aimed at empowering individuals to take charge of their health. The flagship product, AG1, synthesizes a high-quality multivitamin, probiotics, and other essential components into a single serving. Additionally, AG1’s NSF Certification demonstrates their commitment to excellence, which is recognized by many athletes and wellness professionals. AG1 operates worldwide, with a footprint extending across North America, Europe, and the Asia Pacific.
Frequently Asked Questions
What is AG1?
AG1 is a foundational nutrition supplement that combines multivitamins, minerals, and probiotics into one scoop, designed to support overall health.
Where can I purchase AG1 products?
AG1 will be available at all Costco locations across the U.S., making it easier for customers to access high-quality nutrition.
What makes AG1 different from other supplements?
AG1 stands out due to its combination of high-quality ingredients, NSF certification for sport, and rigorous quality standards that cater to both athletes and general consumers.
How does the retail partnership with Costco benefit customers?
This partnership provides customers with convenient access to AG1's premium products, expanding availability beyond online sales.
Who is leading AG1’s growth strategy?
Kat Cole is the current CEO, driving AG1’s global expansion, product innovation, and focus on quality in the nutritional supplement industry.
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