Affordable Energy Campaign Receives Prestigious Award Honors

Affordable Energy for New Jersey's Award-Winning Campaign

Affordable Energy for New Jersey (AENJ) has achieved notable recognition for its impactful Save New Jersey's Stoves campaign. This initiative aimed to raise awareness in the community about the implications of proposed regulatory changes concerning natural gas stoves. Amid discussions around the state’s Energy Master Plan (EMP), the campaign emerged as a crucial advocate for energy choice and consumer rights.

Acknowledgment of Excellence

The campaign's success was solidified by its win of the Hermes Creative Platinum Award, a prestigious accolade that acknowledges outstanding contributions in the marketing and communication fields. AENJ secured platinum awards in three distinct categories: Digital Ad Campaign, Integrated Marketing Campaign, and Digital Marketing Campaign, underscoring its multifaceted approach to community outreach.

Engagement Through Social Media

Throughout several months, the Save New Jersey's Stoves Campaign harnessed the power of social media and email marketing to mobilize residents against proposed changes to the building code that would restrict natural gas stove installations in new and renovated homes. This push was especially significant considering that approximately 70% of residents in the region utilize natural gas for cooking, reflecting the strong community preference for such equipment.

AENJ effectively engaged the public by encouraging dialogues about their preferences regarding energy sources, showcasing a commitment to listening to the community. This two-way communication proved critical in strengthening the campaign's efforts.

Voices of Leadership

Ron Morano, the Executive Director of AENJ, expressed pride in the recognition bestowed upon the organization, stating, "We are honored to take our place among industry leaders, global media brands, Fortune 500 companies, and civic organizations to be recognized and receive this mark of distinction. We appreciate that our hard work for transparency for the future of energy in New Jersey has been acknowledged." Such sentiments echo the organization's dedication to maintaining open discussions around energy policies.

About the Hermes Awards

The Hermes awards are administered by the Association of Marketing and Communication Professionals (AMCP) and represent a highly regarded national and international competition. The awards celebrate creativity and excellence in traditional and emerging media, with the Platinum Award standing as the pinnacle of recognition for outstanding achievements.

AENJ functions as a broad grassroots coalition aimed at promoting energy policies that prioritize cost-effectiveness and reliability for New Jersey residents and businesses. Their approach is grounded in evaluating energy proposals based on realistic assessments of feasibility, reliability, and cost, ensuring that community voices are heard in policy-making processes.

Stay Informed

For those interested in learning more about how AENJ is advocating for transparent and effective energy policies, please visit www.NJaffordableEnergy.com.

Frequently Asked Questions

What was the goal of the Save New Jersey's Stoves campaign?

The campaign aimed to raise awareness against a proposed ban on natural gas stoves in New Jersey.

Who organized the Save New Jersey's Stoves campaign?

Affordable Energy for New Jersey (AENJ) organized the campaign.

What awards did the campaign win?

The campaign won the Hermes Creative Platinum Award and two Gold Awards for its Weekly Newsletter.

How did the campaign engage the community?

It utilized social media and email marketing to gather public support and feedback.

What does AENJ advocate for?

AENJ advocates for cost-effective and reliable energy policies that consider the needs and preferences of New Jersey residents.

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