AffiniPay’s New CMO Nate Skinner Aims for Growth and Innovation

AffiniPay Welcomes Nate Skinner as Chief Marketing Officer

AffiniPay, a leader in integrated payments and legal practice management software, has appointed Nate Skinner as its new Chief Marketing Officer. With a robust background of over 25 years in marketing and sales, Skinner is well-equipped to spearhead AffiniPay's expansion into new market segments, empowering professionals across various industries.

Strengthening Leadership and Growth

Expressing excitement about the new addition to the executive team, Dru Armstrong, Chief Executive Officer of AffiniPay, stated that Skinner's diverse experience will be crucial for the company as it aims for substantial growth. This year has been pivotal for AffiniPay, and under Skinner's guidance, the company looks forward to enhancing brand presence and fostering deeper customer engagement.

The Customer-First Approach

Armstrong emphasized the importance of a customer-first mindset within AffiniPay. As the company continues to innovate and push boundaries, Skinner's role is set to be a central part of realizing their vision. He aims to help professionals across multiple sectors achieve their business goals while leveraging AffiniPay’s cutting-edge solutions.

A Proven Track Record

Before joining AffiniPay, Skinner held a significant position as Chief Marketing Officer at Onfido, where he played a vital role in customer verification and onboarding strategies. His remarkable tenure includes notable contributions to B2B marketing and customer experience in leadership roles at Oracle and Salesforce. Recognized by Business Insider in 2020 as one of the top executives shaping marketing technology, Skinner brings a wealth of expertise that will benefit AffiniPay immensely.

Vision for AffiniPay

As Skinner himself articulates, joining AffiniPay marks an exciting new chapter in his career. He recognizes the value that professionals bring to their respective fields, such as attorneys and accountants, and understands that managing their business operations can often be a challenge. His goal is to allow these professionals to focus on their expertise while AffiniPay's software and payment services manage the complexities of their businesses.

Recent Investments and Recognitions

This leadership change comes on the heels of significant investments from TA and Genstar, poised to propel AffiniPay into its next growth stage. Demonstrating its market dominance, AffiniPay has been recognized as one of the fastest-growing companies by Inc. 5000 for 13 consecutive years and ranked among the Top 25 Payment Technology companies by The Financial Technology Report.

About AffiniPay

AffiniPay stands out as a premier provider of practice management software and embedded fintech solutions catering to legal, accounting, architectural, engineering, and construction firms. With platforms like LawPay, MyCase, CASEpeer, Docketwise, CPACharge, and AffiniPay for Associations, the company serves over 245,000 professionals, supported by more than 150 strategic partnerships, including endorsements from prestigious bodies such as the American Bar Association.

Frequently Asked Questions

Who is Nate Skinner?

Nate Skinner is the newly appointed Chief Marketing Officer of AffiniPay, with over 25 years of marketing and sales experience.

What is AffiniPay known for?

AffiniPay is recognized for providing integrated payments and practice management solutions for professionals in various fields, particularly legal and accounting sectors.

What previous roles has Nate Skinner held?

Before joining AffiniPay, Skinner served as Chief Marketing Officer at Onfido and held senior positions at Oracle and Salesforce.

Why is the customer-first approach important to AffiniPay?

AffiniPay prioritizes a customer-first approach to ensure that the needs of professionals are met while they focus on their core competencies.

How has AffiniPay been recognized in the industry?

AffiniPay has consistently been listed among the fastest-growing companies by Inc. 5000 and acknowledged as a leading payment technology firm by The Financial Technology Report.

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