AffiniPay’s New CMO Nate Skinner Aims for Growth and Innovation
AffiniPay Names Nate Skinner Chief Marketing Officer
AffiniPay, known for its integrated payments and legal practice management software, has named Nate Skinner as its new Chief Marketing Officer. Bringing more than 25 years in marketing and sales, Skinner steps in to guide AffiniPay’s push into new segments and help professionals do their best work while the company’s technology handles the rest. His background positions him to support firms across legal, accounting, architecture, engineering, and construction.
Leadership Built for the Next Phase of Growth
Chief Executive Officer Dru Armstrong underscored that Skinner’s broad experience will be pivotal as AffiniPay targets meaningful growth. This year has been a turning point for the company; with Skinner on the team, AffiniPay aims to sharpen its brand, extend its reach, and deepen how it connects with customers. The focus is simple: meet professionals where they are and deliver value that lasts beyond a single transaction.
A Customer-First Mindset
Armstrong reinforced that AffiniPay’s strategy starts with the customer. As the company continues to innovate and scale, Skinner’s role will be central to translating that vision into everyday impact. His remit is to support professionals across industries so they can hit their goals faster, using AffiniPay’s software and payment tools without adding complexity to their day.
A Proven Track Record
Before joining AffiniPay, Skinner served as Chief Marketing Officer at Onfido, where he helped shape verification and onboarding strategies for customers. He also held leadership roles at Oracle and Salesforce, contributing to B2B marketing and customer experience at global scale. In 2020, Business Insider named him one of the top executives shaping marketing technology—a signal of the expertise he brings to AffiniPay.
Skinner’s Vision for AffiniPay
For Skinner, joining AffiniPay marks a natural next step. He recognizes the day-to-day realities facing professionals—attorneys, accountants, and others—who need to serve clients while running a business. His goal is straightforward: let experts stay focused on their craft while AffiniPay’s software and payment services manage the operational load behind the scenes.
Recent Investments and Industry Recognition
This leadership move follows significant investments from TA and Genstar, aimed at fueling AffiniPay’s next stage of growth. The company’s momentum is well documented: AffiniPay has appeared on the Inc. 5000 list of fastest-growing companies for 13 consecutive years and was ranked among the Top 25 Payment Technology companies by The Financial Technology Report.
About AffiniPay
AffiniPay provides practice management software and embedded fintech solutions for legal, accounting, architectural, engineering, and construction firms. Its platforms include LawPay, MyCase, CASEpeer, Docketwise, CPACharge, and AffiniPay for Associations. Today, the company supports more than 245,000 professionals through over 150 strategic partnerships, including endorsements from the American Bar Association.
Frequently Asked Questions
Who is Nate Skinner?
Nate Skinner is AffiniPay’s new Chief Marketing Officer. He brings over 25 years of marketing and sales experience to help steer the company’s brand and growth strategy.
What is AffiniPay known for?
AffiniPay is recognized for integrated payments and practice management software that serves professionals—especially in legal and accounting—so they can run their firms more efficiently.
What previous roles has Nate Skinner held?
Skinner previously served as Chief Marketing Officer at Onfido and held senior leadership roles at Oracle and Salesforce focused on B2B marketing and customer experience.
Why does AffiniPay prioritize a customer-first approach?
A customer-first approach helps professionals focus on their core work while AffiniPay’s software and payment solutions streamline operations and reduce friction.
How has AffiniPay been recognized in the industry?
AffiniPay has been listed on the Inc. 5000 for 13 straight years and ranked among the Top 25 Payment Technology companies by The Financial Technology Report.
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