Advantage Solutions Welcomes Jeff Harsh as COO of Branded Services

Author: Dylan Bailey Updated: 08-08-2025 04:46 PM

Jeff Harsh Joins Advantage Solutions as New COO

Advantage Solutions Inc (NASDAQ: ADV) is excited to announce that Jeff Harsh has been appointed as the Chief Operating Officer of its Branded Services business segment. This pivotal role will see Harsh joining the executive leadership team, bringing a wealth of experience and a fresh perspective to the company.

Bringing Proven Expertise to Advantage Solutions

With an impressive 28-year tenure at The Hershey Company, Harsh has a strong track record of managing significant business operations. His strategic initiatives in sales planning and market transformation have led to remarkable growth and operational efficiency. At Advantage Solutions, his extensive expertise will enhance the Branded Services segment, designed to optimize the synergy between consumer-packaged goods and retail marketing teams.

Focus on Client-Centric Solutions

Jeff's role will be pivotal in unlocking new avenues of value for clients. He aims to convert insights into actionable strategies, fully utilizing market-leading technology to facilitate sales processes from consumer awareness to purchase. As the landscape for consumer goods and retail evolves, Harsh's mission aligns perfectly with the goal of delivering enhanced solutions that drive business forward.

Leadership Transition and Future Vision

Jeff Harsh succeeds Dean General, who will transition to a newly created role as Chief Industry Development Officer. Dean has played an integral part in shaping client relationships and will continue to leverage his extensive industry knowledge to enhance client engagement strategies and partnerships.

Enhancing Value Through Innovation

These leadership changes aim to bolster Advantage Solutions' capability to provide exceptional service. CEO Dave Peacock highlighted that with both Jeff and Dean in their new positions, the company is in a strong position to strengthen partnerships. Their combined experience is expected to fuel innovation and better meet the dynamic needs of their clients.

About Advantage Solutions

Advantage Solutions is North America’s leading omnichannel retail solutions agency. Positioned at the intersection of consumer goods brands and retailers, Advantage adopts a data-driven approach to generate demand and deliver products efficiently. From enhancing in-store experiences to optimizing e-commerce capabilities, Advantage Solutions utilizes its comprehensive insights to support brands and retailers.

With operational footprints across North America and initiatives in select international markets, Advantage Solutions stands as a trusted partner dedicated to meeting the retail challenges of today and tomorrow. For inquiries or further information, feel free to contact us through our communication channels.

Investor Contacts: Ruben Mella - investorrelations@youradv.com

Media Contacts: Jeff Levine - press@youradv.com

Frequently Asked Questions

Who is Jeff Harsh?

Jeff Harsh is appointed as the Chief Operating Officer of Advantage Solutions Inc, bringing extensive experience from his previous role at The Hershey Company.

What will be Jeff Harsh’s role at Advantage Solutions?

As COO, Harsh will lead the Branded Services segment, focusing on enhancing client value and operational excellence.

Who did Jeff Harsh succeed at Advantage Solutions?

Jeff Harsh succeeded Dean General, who has transitioned into the role of Chief Industry Development Officer.

What is Advantage Solutions known for?

Advantage Solutions is a leading provider of omnichannel retail solutions, helping brands and retailers connect effectively with consumers.

How can clients contact Advantage Solutions?

Clients can reach out to Advantage Solutions' investor relations or media contacts via email as provided above.

About The Author

My name is Dylan Bailey, and I am 28 years old. I am an author and an expert on the stock market who specializes in publicly traded companies. Early fascination with the stock market inspired me to seek a finance degree and then delve deeply into the world of stocks. I have developed over the years my abilities to spot investment prospects, assess business performance, and analyze market trends.

My books and articles try to help regular investors understand the nuances of the stock market. Anyone can, in my opinion, make wise investment choices and succeed financially if they have the correct information and resources. In my writing, I combine in-depth research with practical insights and advice that can be put into action. This is done with the intention of assisting readers in navigating the constantly shifting landscape of publicly traded companies.

In addition to writing, I also host webinars and workshops, where I give presentations and share my knowledge with a wider audience. I also write for top financial journals and show up as a guest analyst on financial news shows. I like to travel, spend time with my family, and keep active by playing different sports when I'm not buried in market research.

My goal is to enable people to choose wisely and consciously in their investments, so taking charge of their financial futures. By my work, I hope to create a community of informed and self-assured investors prepared to take advantage of the chances presented by the stock market.

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