Advantage Media Group's Strategic Acquisition to Enhance Publishing Ventures
Advantage Media Group Expands Its Publishing Footprint
In a significant strategic move, Advantage Media Group has made a pivotal acquisition by partnering with Performance Publishing Group. This acquisition marks a major milestone for Advantage as it continues its journey to solidify its status as the leading global hybrid business book publisher.
Understanding Performance Publishing's Vision
Founded in 2010, Performance Publishing has carved out a niche in the publishing industry by empowering authors to share their unique stories and expertise. The company, under the leadership of bestselling author and thought leader Michelle Prince, has established a collaborative model that makes the publishing process efficient and accessible for aspiring authors. With this acquisition, Prince steps into a new role as Senior Vice President and Publisher at Performance Publishing while simultaneously contributing to the larger vision of Advantage Media.
Publishing Excellence and Author Support
Advantage Media's acquisition of Performance Publishing is set to amplify the publishing experience for both new and seasoned authors. By leveraging its operational expertise, Advantage aims to attract a broader audience interested in expert-guided publishing services. This strategy aligns perfectly with Performance Publishing's mission of enhancing author credibility and establishing their authority in various fields.
The Combined Power of Advantage and Performance
According to Adam Witty, the CEO and Founder of Advantage Media, the fusion of services offered by the two entities creates a synergistic effect that benefits authors immensely. The combined offerings not only include done-for-you book publishing services but extend into ongoing authority-building resources that support authors long after their initial book launch. Witty expressed enthusiasm about the collaboration, highlighting how it allows authors to activate their influence through targeted marketing strategies and foundational assets.
The Future of Authoring with Advantage Media
In their joint announcement, Michelle Prince stated, "Our collaboration with Advantage reflects our shared commitment to uplift authors’ voices and provid resources to ensure their messages resonate widely. Together, we can offer unique opportunities for authors at any stage of their writing journey." This sentiment echoes the collective ethos of both companies to facilitate storytelling as a vehicle for personal branding and professional credibility.
Creating a Cohesive Publishing Experience
Additionally, Advantage Media is poised to provide a range of white-glove services designed specifically for authors. These include dedicated authority advisors and global marketing teams that assist in enhancing an author’s visibility. The merger promises a comprehensive publishing experience that ensures authors not only create high-quality works but also have the necessary platforms to promote them effectively.
A Legacy of Authority and Excellence in Publishing
Since its inception in 2005, Advantage Media has built a reputation for helping clients elevate their authority through a variety of innovative services. Their publishing services encompass five distinct imprints, each designed to cater to different facets of the business literary market. The integration of Performance Publishing into its operations further cements Advantage Media Group’s legacy of excellence and commitment to author empowerment.
Advantage Media Group’s contact details remain open for inquiries and offer support for aspiring authors looking to navigate the publishing landscape. Miguel A. Casellas-Gil is available for direct communication, showcasing the company’s dedication to client engagement.
Frequently Asked Questions
What is the significance of Advantage Media's acquisition of Performance Publishing Group?
This acquisition enhances Advantage Media's position in the book publishing industry by expanding its services and reach to support authors more effectively.
Who is Michelle Prince in relation to Performance Publishing?
Michelle Prince is the founder and CEO of Performance Publishing, now serving as Senior Vice President and Publisher under Advantage Media.
What kind of services can authors expect from Advantage Media?
Authors can expect a variety of services including publishing support, marketing strategies, and ongoing authority-building resources tailored to their needs.
How long has Performance Publishing been in operation?
Performance Publishing has been active since 2010, focusing on empowering authors to share their expertise and stories through books.
What are the benefits of the combined services of Advantage and Performance?
The collaboration introduces enhanced publishing processes, better marketing support, and resources designed to help authors achieve their authority journey effectively.
About The Author
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