Adlook Welcomes Anna Jankowska as Executive VP to Lead Global Partnerships

Adlook Announces New Executive VP of Global Partnerships

In a significant move that highlights its growing commitment to strategic partnerships and client relations, Adlook is excited to announce the appointment of Anna Jankowska as the Executive Vice President of Global Partnerships. This decision comes after her remarkable tenure at RTB House, where she has been pivotal in driving business development strategies and fostering enduring partnerships.

Strengthening Global Strategies

Anna Jankowska brings over five years of invaluable experience from her time at RTB House, a company known for its innovative marketing solutions. Her expertise will be instrumental in enhancing existing relationships and forging new alliances with well-known brands and enterprises globally. This role will not only bolster Adlook's position in the marketing technology landscape but also ensure that the company's strategies are aligned with the evolving market demands.

Impact of Her Leadership

Prior to her new position, Anna excelled at RTB House in nurturing C-level relationships that have been crucial to expanding the firm’s reach. Her track record speaks volumes; she has demonstrated exceptional skills in driving successful partnerships that translate into growth opportunities. With this new role, she is set to amplify the efficiency and impact of both RTB House and Adlook at the highest levels.

Vision for the Future

Expressing her enthusiasm for her new position, Anna remarked, "I am thrilled to step into this role with Adlook, where we will be focusing on expanding our branding initiatives. The current market presents an excellent opportunity to enhance our service offerings for both new and existing clients. By leveraging Adlook's strengths and introducing innovative products, we are dedicated to assisting brands to reach their maximum potential in their respective fields."

Support from Leadership

Daniel Surmacz, COO of both RTB House and Adlook, shared his confidence in Anna’s capabilities, stating, "Anna has played a crucial role in shaping the dynamics of our partnerships over recent years. I firmly believe that her leadership will further elevate both RTB House and Adlook as we embark on our journey to global expansion." His support indicates that the leadership team is united in their vision for the company's future, leveraging Anna's expertise to spur growth.

About RTB House and Adlook

RTB House is a leading independent company focused on performance advertising powered by Deep Learning. It has established itself as a critical player globally by running over 3,000 campaigns across the EMEA, APAC, and Americas regions. Founded in 2012, the firm has consistently been recognized for its marketing innovations and ranks among Europe’s fastest-growing entities, as cited in various industry assessments over the past years.

On the other hand, Adlook launched in 2022, advocating a blend of advertising and technology, with a focus on privacy-driven solutions. By employing advanced Demand-Side Platforms (DSP), Adlook delivers tailored advertising services aimed at prominent brands and agencies, while prioritizing user privacy alongside marketing effectiveness. Their partnership with Google, particularly in the context of the Chrome Privacy Sandbox and the Protected Audience API, showcases their commitment to creating a safer and privacy-centric advertising sphere.

Operating in diverse markets across the Americas and EMEA, Adlook collaborates with more than 700 publishers, enabling innovative targeting and campaign optimization for clients including industry giants like Sanofi, Mars, and Heinz.

Frequently Asked Questions

Who is Anna Jankowska?

Anna Jankowska is the newly appointed Executive Vice President of Global Partnerships at Adlook, previously serving at RTB House.

What will Anna's role entail at Adlook?

Anna will focus on enhancing strategic alliances, fostering new partnerships, and driving the overall success of Adlook within the marketing technology sector.

What is the significance of Anna's appointment?

This appointment underscores Adlook's commitment to expanding its global presence and strengthening client relationships through experienced leadership.

What do RTB House and Adlook specialize in?

RTB House specializes in automated performance advertising using Deep Learning, while Adlook focuses on privacy-driven advertising solutions and technology integration.

How does Adlook maintain privacy in advertising?

Adlook implements advanced privacy measures as part of their advertising strategies while collaborating with industry leaders like Google to promote privacy-centric solutions.

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