Adidas and GLO Brands Forge Partnership in Safety Footwear
Innovative Partnership in Safety Footwear
Adidas and GLO Brands B.V. have embarked on an exciting new journey together, aiming to carve out a niche in the safety footwear market. This collaboration combines the strengths of both companies to deliver exceptional safety shoes that prioritize protection, performance, and fashion. The alliance seeks to meet the growing demand for high-quality safety footwear suited for a variety of industries.
Introducing Adidas Pro Work Line
This partnership brings to life the adidas pro work line—a series of safety footwear designed specifically for demanding work environments such as construction, maintenance, and logistics. By leveraging GLO’s expertise in personal protective equipment, the collaboration ensures that each footwear model is crafted with the latest innovations in safety technology.
Focus on Performance and Style
Adidas pro work shoes blend essential safety features with comfort and aesthetics, allowing professionals to maintain their style without sacrificing safety. Designed for those who operate in high-pressure situations, these shoes offer the durability and reliability expected from both Adidas and GLO Brands.
Expertise Driven by Leadership
According to Lauren Mooney, General Manager of GLO, this partnership capitalizes on GLO's extensive safety expertise and global reach. Mooney stated, "Partnering with GLO ensures category-leading safety expertise, global reach, and responsible sourcing. Together, we aim to translate Adidas' visionary designs into specialized footwear, adhering to rigorous supply chain standards. We are poised to deliver safety shoes that merge uncompromising protection with unique Adidas style."
Market Debut and Distribution Plans
The inaugural models of the adidas pro work line are set to hit the shelves in the second quarter of 2026. Distribution will be carefully managed through selected partners to reach customers effectively. The brands are eager to invite distributors and wholesalers interested in collaboration for this new venture.
Contact and Registration for Interest
For those interested in joining the launch of this innovative safety footwear, GLO has made it easy to express interest. Companies can reach out directly to the GLO team, engaging in conversations that may lead to beneficial partnerships. GLO also plans to launch a dedicated online platform for the adidas pro work products, further enhancing accessibility for potential customers.
About Adidas and GLO Brands
Adidas stands out as a renowned leader in the sporting goods landscape, based in Herzogenaurach, Germany. With a workforce of over 62,000 employees and annual sales reaching €23.7 billion recently, Adidas possesses a formidable presence in the market. The company is committed to innovation and continually seeks ways to enhance athlete and consumer experiences alike.
GLO Brands, part of Bunzl plc, focuses on delivering high-quality personal protective equipment (PPE) and safety solutions. Their vast industry knowledge and solid distribution framework ensure that innovative products reach businesses in a compliant and efficient manner. The collaboration with Adidas exemplifies their dedication to advancing safety standards across various work environments.
Bunzl’s Role in Distribution
Bunzl plc, the parent company of GLO, is a heavyweight in the B2B distribution sector, showcasing £11.8 billion in sales. With a strong emphasis on safety and compliance, Bunzl supports its customers with reliable sourcing and logistics solutions. Their commitment to excellence complements Adidas’ vision, making this partnership especially promising for the future of safety footwear.
Frequently Asked Questions
What is the focus of the Adidas and GLO partnership?
The partnership aims to develop and launch safety footwear that combines top-tier protection, performance, and style for professionals in various sectors.
When will the first models of adidas pro work be available?
The inaugural models are scheduled to launch in the second quarter of 2026 through selected distribution channels.
How does GLO contribute to the partnership?
GLO brings extensive expertise in personal protective equipment and a global distribution network to ensure the highest quality safety footwear is produced.
What industries will benefit from the adidas pro work line?
This line is designed for construction, maintenance, logistics, and other demanding environments where safety and comfort are paramount.
Where can distributors express interest in the new products?
Distributors and wholesalers can contact GLO directly or visit dedicated websites to register their interest in the partnership and upcoming products.
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