AdAdapted Expands Partnership with NFRA Through 2025
In an exciting turn of events, AdAdapted has announced the continuation of its strategic partnership with the National Frozen and Refrigerated Foods Association (NFRA) for another year. This collaboration is set to deliver enhanced digital shopping solutions aimed at benefiting NFRA members and amplifying their sales potential.
Driving Sales Through Innovative Solutions
Since the partnership began, AdAdapted has been pivotal in implementing effective co-op promotional programs that have allowed participating NFRA brands to leverage digital marketing's power. By integrating pre-shop intent into actionable consumer engagement, AdAdapted has transformed how frozen food brands connect with their audiences.
Impressive Achievements in 2024
The results from the recent initiatives are notable. Major brands, including Green Giant, Kellanova, and Chobani, among others, have reported impressive outcomes. In the previous year alone, the programs managed by AdAdapted led to a remarkable 52% conversion rate for competitive brand shoppers.
Substantial Revenue Growth
Moreover, these initiatives generated approximately $4.25 million in estimated omnichannel revenue for participant brands. This impact underscores the effectiveness of targeted digital marketing strategies in achieving tangible sales results.
A Glimpse into 2025 Initiatives
As the partnership moves into 2025, participants can expect even greater enhancements. Key features such as consumer polling capabilities, advanced audience targeting through Comscore and LiveRamp integrations, and the introduction of shoppable video content are among the exciting innovations on the horizon.
Empowering Members with Advanced Tools
Tricia Greyshock, President & CEO of NFRA, emphasized the importance of this partnership in providing measurable value to members. She stated that AdAdapted's precision-driven technology and comprehensive data access enable NFRA members to enhance consumer engagement and optimize sales performance.
AdAdapted's Commitment to Future Growth
Molly McFarland, co-founder and CRO of AdAdapted, echoed this sentiment, describing the expanded partnership as a significant milestone in their mission to revolutionize consumer packaged goods (CPG) marketing. By continually introducing innovative capabilities, AdAdapted is ensuring that NFRA members can stay competitive in a fast-evolving market.
Contact for Participation and Inquiries
For those interested in participating in NFRA's upcoming initiatives, inquiries are welcome via email. Additionally, brands interested in learning more about AdAdapted's offerings and how the company can assist in driving shopper engagement should also reach out.
About AdAdapted
AdAdapted is a leading technology solution in the advertising space, specializing in converting shopper intent into meaningful actions. Their services cater to CPG brands, agencies, and retailers, offering a spectrum of tools designed to engage shoppers from initial consideration to final purchase. With over 110 million shoppers utilizing mobile devices for grocery lists in the U.S., AdAdapted has established a unique advertising offering that focuses on intent-based marketing.
About NFRA and On The Mark Strategy
The National Frozen and Refrigerated Foods Association serves as a vital non-profit trade association for the frozen and refrigerated foods sector. Through various national promotions, NFRA plays a crucial role in driving consumer engagement and brand awareness. Meanwhile, On The Mark Strategy supports NFRA by providing expert marketing solutions to enhance the promotion of their initiatives.
Frequently Asked Questions
What does the partnership between AdAdapted and NFRA involve?
The partnership focuses on enhancing digital shopping solutions for NFRA members, helping them achieve measurable sales results through innovative marketing strategies.
What were the results of the 2024 initiatives?
In 2024, participating brands achieved a 52% conversion rate and generated an estimated $4.25 million in omnichannel revenue.
What new features will be introduced in 2025?
2025 will see enhancements like consumer polling, advanced audience targeting, and shoppable video content creation aimed at boosting member engagement.
Who are some brands involved in these programs?
Participating brands include Green Giant, Kellanova, Chobani, and many others significant in the frozen foods market.
How can companies get involved with NFRA's programs?
Companies interested in engaging with NFRA can inquire via email regarding participation in organizing promotional initiatives.
