Activate's First Location in France: A New Era of Active Gaming

Activate Introduces Its First Location in France
Activate, the innovative active gaming company, has officially launched its first location in France at Val d'Europe through a collaborative effort with Hadrena. This new venue signifies a significant step in Activate's ambitious expansion strategy, further establishing the brand's presence in the global gaming industry.
Immersive Gaming Experience Awaits
The state-of-the-art facility is strategically located within the Imagi Park leisure complex and spans 1,000 square meters. Here, gamers can explore 12 distinct immersive game rooms, featuring more than 500 levels of captivating challenges. Attendees can partake in favorites such as Mega Grid, Mega Laser, Strike, and Hide, designed for groups of two to five players. Each session lasts for 60 minutes, merging elements of agility, strategy, and teamwork, thus providing a fresh take on entertainment.
Comments from Leadership
Adam Schmidt, Co-Founder and CEO of Activate, expressed enthusiasm about this new location: "Launching Activate in France is a thrilling development in our quest to transform entertainment globally. Partnering with Hadrena, who aligns with our mission to fuse technology with fitness and fun, marks the inception of our expansive journey throughout France and beyond."
A Rapidly Growing Company
Founded in Canada in 2019, Activate quickly emerged as a leader in live-action gaming. By leveraging cutting-edge RFID technology combined with immersive design, Activate tracks player progress and achievements, fostering a culture of motivation and competition. The favorable reception across various markets has led to the opening of over 55 locations worldwide, connecting millions of fans through social media.
Strategic Partnership with Hadrena
Activate has established Hadrena as its exclusive partner for markets in France, Spain, Portugal, and the Benelux region. Exciting plans are already in motion for approximately 30 new locations in these territories over the next six years, a considerable leap in European growth.
Looking Forward
Sarah Lion, CEO of Activate Games France, shared her excitement: "Launching Activate at Val d'Europe is just the starting point. This innovative concept seamlessly blends sports, gaming, and entertainment, providing an ideal experience for families, friends, and companies seeking memorable adventures." Reservations are now available for sessions running from Tuesday to Sunday.
About Activate
Activate is recognized as the foremost active gaming experience where players engage in a dynamic blend of physical activity and gaming. This unique setting encourages healthy lifestyles while ensuring fun and engaging gameplay. With its headquarters in Winnipeg, Canada, Activate continues to expand its footprint, offering interactive and cooperative experiences at numerous locations across the globe.
About Hadrena
Hadrena stands at the forefront of the location-based entertainment sector in both the U.S. and Europe, currently operating 130 entertainment venues. The company aims to grow its portfolio to 1,000 centers by 2032, which includes a diverse range of entertainment options from action games to virtual reality experiences. Their commitment to developing unique and exciting venues promises to reshape the landscape of leisure entertainment.
Frequently Asked Questions
Where is Activate's first French location?
Activate's first location in France is situated at Val d'Europe within the Imagi Park leisure complex.
What type of games are available at Activate?
Activate features immersive game rooms offering over 500 levels and activities such as Mega Grid, Mega Laser, Strike, and Hide.
What is the purpose of the partnership between Activate and Hadrena?
This partnership aims to facilitate Activate's growth in the European market, targeting the opening of 30 new locations across several countries.
What does the Activate experience entail?
Each session at Activate promotes teamwork and agility, integrating technology and physical activity to create a memorable experience for players.
How can players make reservations?
Players can make reservations online for sessions available Tuesday through Sunday.
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