ABOAB Jewelry Turns Five with a Two-Day Pop-Up
ABOAB, the contemporary jewelry brand known for its sculptural, considered designs, is marking its 5th anniversary with a two-day pop-up right after New York Fashion Week. Think of it as a birthday gathering and an open studio rolled into one—an easy way for jewelry lovers to see the brand’s collections together, up close, and in one place.
Eight Collections, One Story
Founder Mischa Yan sees the milestone as more than a party—it’s a moment to reconnect with the people who wear and support the work. “We are excited to bring all eight of our collections together for this special event,” she says. The pop-up is designed as a space to share the stories behind each piece and to invite you into the emotions, ideas, and craft that shaped them.
What You’ll See Over Two Days
The showcase will draw from a wide range of ABOAB pieces, curated to trace the brand’s artistic path and evolving point of view. You’ll find finely made necklaces and bracelets, along with rings and earrings that balance bold forms with everyday ease. Every piece reflects ABOAB’s core values: diversity, fusion, and meticulous craftsmanship.
Designs About Connection
Creative director K Li offers a window into the recently launched AW24 collection, “Surround,” which explores how we relate to the objects and spaces that frame our days. “The overwhelming support and love I received from friends inspired me, and I see these pieces as timeless essentials that people can cherish for years,” K says. “It’s heartwarming to know that our pieces can create such meaningful connections.” The intention is simple: make designs you reach for again and again.
An In-Person Moment to Connect
Set at an iconic location, the pop-up aims to elevate the in-person experience. While you can buy ABOAB online or through authorized retailers in major cities, this event is about more than shopping. By bringing together fashion professionals and customers, ABOAB is creating a space to talk, try on, and connect—something a screen can’t quite replicate.
Opening Night: Industry Preview and Gift
The festivities begin with an invitation-only opening party for industry professionals, offering a first look at the 5th-anniversary lineup. Guests who shop during this limited-time event will receive a special edition anniversary canvas bag with their purchase—a small keepsake to mark the moment.
About ABOAB
Founded in 2019, ABOAB has become a name associated with contemporary elegance and clarity of form. The name comes from the four blood types—A, B, O, and AB—signaling a philosophy rooted in diversity and artistic fusion. Each design is treated as a distinct artifact, balancing sculptural shapes with artisan craftsmanship, and made from high-quality materials such as sterling silver and gold vermeil. The result is jewelry as wearable art—built to last, meant to hold meaning, and made to be lived with.
Frequently Asked Questions
What’s the goal of the ABOAB pop-up?
It celebrates ABOAB’s 5th anniversary by bringing all eight collections into one space, so you can experience the designs first-hand and hear the stories that shaped them.
When is the pop-up happening?
The event runs for two days immediately following New York Fashion Week, giving fashion fans a timely way to see the full range in person.
What will I see at the event?
You’ll see highlights from eight collections—including necklaces, bracelets, rings, and earrings—along with the ideas behind them. Expect a curated view of ABOAB’s evolving design philosophy, including the AW24 “Surround” pieces.
Can I buy pieces at the pop-up?
Yes. You can purchase ABOAB jewelry at the event, and shoppers will receive a special edition anniversary canvas bag with their purchase while supplies last.
How does ABOAB think about sustainability?
ABOAB focuses on thoughtful craftsmanship and durable materials—like sterling silver and gold vermeil—so each piece is made to be worn for years, not just a season.
