2U Strengthens Leadership with Meghan Rodgers as CMO
2U Announces Meghan Rodgers as Chief Marketing Officer
In a significant move aimed at fostering innovative marketing strategies, 2U has appointed Meghan Rodgers as its new Chief Marketing Officer. This change is set to play a crucial role in cementing the company's leadership in the education technology sector while driving sustainable growth and attracting a broader audience.
A Veteran Leader in Education and Marketing
Meghan Rodgers joins 2U with an impressive background, amassing over 20 years of experience across marketing and operational roles primarily in the education and media sectors. With a proven track record in branding, digital transformation, and strategic implementation, her role will be pivotal in aligning 2U's marketing and enrollment support teams. The objective is to connect learners effectively with educational opportunities, ensuring a smooth transition from interest through to enrollment.
Driving Growth Through Innovation
As she takes the helm, Rodgers reports directly to CEO Kees Bol. She is set to leverage her extensive experience in marketing and operations to help 2U partners flourish in a competitive landscape. Bol expressed enthusiasm for her addition to the team, citing her unique combination of skills that position her to help educational institutions navigate today's complexities and attract successful learners.
A Track Record of Success
Before joining 2U, Meghan served as Chief Growth Officer at Nexford University, playing a key role in expanding their global footprint and enhancing enrollment services. Her tenure included significant leadership positions at Strategic Education, Inc., where she guided the marketing strategy and post-pandemic revitalization of Strayer University, showcasing her ability to adapt and thrive in challenging environments.
Meghan Rodgers’ Vision for 2U
Rodgers expressed her admiration for 2U's commitment to broadening access to quality online education. She recognizes the company's innovative approach, not just in marketing but in supporting students through their learning journeys. She aims to continue this mission, focusing on expanding 2U's impact in the education sector.
Experience That Matters
Rodgers’ diverse experience extends beyond higher education; she held strategic roles at the Travel Channel and Discovery Communications. This includes expertise in international strategy, finance, and business development, which earned her the Women in Cable Telecommunications Emerging Leader award, further highlighting her abilities.
About 2U and Its Commitment to Education
2U stands as a prominent leader in the education technology industry. For over 15 years, the company has been dedicated to increasing access to higher education through innovative technology solutions. With a mission focused on excellent learning outcomes, 2U connects millions with affordable, career-aligned educational opportunities through its online learning platform, edX, in collaboration with more than 250 renowned universities and institutions.
The company’s diverse offerings, ranging from free courses to full degree programs, emphasize its dedication to fostering quality educational experiences that empower individuals to shape their futures.
Frequently Asked Questions
What role will Meghan Rodgers play at 2U?
Meghan Rodgers has been appointed as the Chief Marketing Officer at 2U, where she will lead marketing and enrollment efforts.
What is 2U known for?
2U is recognized for its leadership in education technology, providing a platform that connects learners with top-tier institutions.
How does 2U enhance access to education?
2U enhances access to education by offering affordable and flexible online learning opportunities from leading universities around the globe.
What previous roles has Meghan Rodgers held?
Rodgers has served as Chief Growth Officer at Nexford University and has held senior leadership positions at Strategic Education, Inc.
What is the mission of 2U?
The mission of 2U is to increase access to higher education through technological innovation and support, enabling learners to achieve their academic and professional goals.
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