ZOME Appoints Hussein Chalayan MBE as Creative Director
Groundbreaking project for augmented reality leader ZOME launches exclusive curated content across 700+ locations.
Today’s announcement from the innovative company ZOME reveals the appointment of Hussein Chalayan MBE, a renowned British-Cypriot fashion designer and artist, as their new Creative Director. Chalayan’s first ambitious project is to curate a pioneering augmented reality (AR) content collection that will be geolocated at over 700 major airports globally. Users can easily engage with the ZOME x Hussein Chalayan Airport Capsules by downloading the ZOME app, available on both Apple and Android platforms.
The ZOME app is designed to transform how users experience location-based interactions. It enables individuals, brands, and artists to disseminate geolocation and time-sensitive ZOME Message Capsules, making it possible to attach unique content to celestial bodies like the sun or moon. This innovative platform is built using patented technologies that allow users to create immersive experiences by placing capsules with various content types—including videos, audio, and 3D models—at specific locations.
Additionally, the application facilitates the creation of Time-Based Message Capsules, which can appear or disappear at designated times, enhancing the prospects for unique interpersonal and commercial encounters. Whether it's a person sharing artwork or brands targeting consumers, ZOME is breaking ground in how AR can enrich our everyday experiences through a vibrant, connective social platform.
ZOME has been involved in noteworthy projects with celebrated organizations such as NASA and significant cultural attractions. They have creatively leveraged spatial elements to enrich how audiences engage, exemplifying their mission to expand the realms of augmented reality.
A key selling point of ZOME is its compatibility with the latest devices, including the Apple Vision Pro, which merges digital content seamlessly into a user's physical space. This advancement positions ZOME as the initial spatial social network to utilize Apple’s next-generation mixed reality technology.
In his statement regarding the role, Chalayan expressed his enthusiasm:
"Joining ZOME as Creative Director is an exciting opportunity. My commitment to bridging design, technology, and human experience aligns perfectly with ZOME's vision. What attracts me to this role is how ZOME integrates art into daily life, transforming ordinary spaces into extraordinary experiences through the lens of design. This platform allows concepts to come alive in real time, changing the way we interact with our surroundings."
Hussein Chalayan is universally recognized for his pioneering contributions to the fashion industry. With multiple accolades, including being named British Designer of the Year twice, his innovative use of materials and technology has marked him as a leader in the field. His impressive portfolio has been showcased at prestigious institutions like the V&A Museum in London and the Metropolitan Museum of Art in New York, highlighting his influence across various mediums.
ZOME’s CEO, Theodore Wohng, shared his thoughts on the collaboration:
"Working with Hussein is a remarkable opportunity. As an artistic visionary, he pushes the limits of innovation and design. We're thrilled to collaborate on this new Spatial Capsule project, allowing audiences to immerse themselves in unique augmented realities across various venues around the globe."
The partnership serves as a significant progression in both Chalayan's and ZOME's creative narratives, exploring profound themes of transient spaces in light of contemporary design and technological integration. This collaboration embodies an exciting blend of art and technology, inviting exploration and connectivity.
About the ZOME x Hussein Chalayan Airport Collection
This remarkable collection represents a fusion of Chalayan's artistry and ZOME's advanced technology, diving into cultural interpretations of 'non-places' as defined by French anthropologist Marc Augé. His exploration of space and human interaction within transient environments offers intriguing insights, making the ZOME platform an essential conduit for creative expression within avionic and travel contexts.
This collaboration advances the critical dialogue on how modern design can reinterpret the everyday, challenging users to perceive airports, a prime example of 'non-places,' through a new and vibrant lens.
Frequently Asked Questions
Who is Hussein Chalayan?
Hussein Chalayan MBE is a celebrated British-Cypriot designer known for his innovative work in fashion and art, recognized for merging technology and creativity.
What is ZOME?
ZOME is a Spatial Social Platform that allows users to create and share geolocated content through AR technology, enriching user experiences in physical spaces.
How will the collaboration with Chalayan impact ZOME?
Chalayan's appointment aims to enhance ZOME's creative direction, merging innovative design with technology to create impactful and immersive experiences.
Where can users access ZOME's content?
Users can download the ZOME app on both Apple's App Store and Google Play to explore exclusive content, including the newly released airport capsule collection.
What are ZOME Message Capsules?
ZOME Message Capsules are geolocated digital messages containing various types of media that users can discover, enhancing interaction with their environment.
