Ziebart Launches an Exciting New Protection Initiative
Ziebart has recently introduced an innovative program aimed at transforming the way car dealerships offer protection services. With the Gold Shield Protection Program, dealerships can provide Ziebart's trusted vehicle protection products directly to their customers, creating a seamless experience for vehicle owners and enhancing dealership offerings.
Empowering Dealerships with New Capabilities
This forward-thinking program allows dealerships to apply essential Ziebart protection services in-house. Services such as fabric protection, leather conditioning, and paint protection can now be performed on-site, making it easier for customers to access these valuable offerings without needing to visit an external location. While some services, such as window tint and rust protection, will continue to be exclusive to Ziebart facilities, the Gold Shield Protection Program marks a significant step forward for dealership operations.
Underlining Ziebart's Commitment to Vehicle Protection
President and CEO Thomas A. Wolfe stated, "This program is a natural evolution of how Ziebart has collaborated with dealerships for decades. We are looking to the future in 2026 with a focus on new developments and strategic partnerships. The Gold Shield Protection Program brings Ziebart's trusted products to dealers, allowing them to deliver long-term value to both their operations and their customers."
Success Stories from the Franchise Network
The new initiative formalizes a model that has seen success in Ziebart franchise locations such as Indianapolis and Dayton. Previously, many dealerships partnered with Ziebart by sending vehicles to their locations for protection services before delivery. Now, with the new program, dealers will be able to offer select Ziebart services directly in-house, supported by Ziebart's product expertise, training, and operational systems.
A Proven Model with Nationwide Reach
"While our franchisees have successfully operated these programs in local markets for years, we are excited to bring this proven model to dealerships across the country," shared Jason Theisen, Vice President of U.S. Franchise Operations at Ziebart. He further emphasized the strategic importance of giving dealerships a smarter, more flexible way to offer reliable protection products directly to their customers.
Introducing the Program at the NADA Show
The Gold Shield Protection Program will be introduced to the automotive retail industry during the upcoming NADA Show. Taking place at the Las Vegas Convention Center, Ziebart will engage with dealership owners, finance leaders, and operators to showcase how this program can seamlessly integrate into their business models and enhance their service offerings.
Looking to the Future
Wolfe further noted, "Our vision is to establish this program as a standard offering for dealerships across the nation. Regardless of whether there is a Ziebart location nearby, we want dealers to have access to our exceptional products and expertise. Our goal is to help dealerships stand out in a competitive market."
The Broader Vision for 2026
The introduction of the Gold Shield Protection Program is part of Ziebart’s more extensive 2026 initiative that focuses on innovation and the continual enhancement of their service offerings. Through this program, Ziebart reaffirms its commitment to delivering high-quality vehicle protection services that consumers can trust.
For more information about the Gold Shield Protection Program and franchise opportunities, interested parties can visit Ziebart's official site.
Frequently Asked Questions
What is the Gold Shield Protection Program?
The Gold Shield Protection Program allows car dealerships to offer select Ziebart vehicle protection services directly to customers on-site.
How long has Ziebart been in business?
Ziebart has been a leader in automotive protection services since its founding in 1959.
What types of services does the program include?
The program offers services such as paint protection, fabric protection, and leather conditioning, with some services remaining exclusive to Ziebart locations.
Where can dealerships learn more about the program?
Dealerships can visit Ziebart's official website for detailed information about the Gold Shield Protection Program and franchise opportunities.
How does the Gold Shield program benefit dealerships?
The program enables dealerships to enhance their service offerings, provide a seamless customer experience, and potentially increase their sales through trusted protection products.
