Ziebart Concludes a Stellar 2025 with Ambitious Plans for 2026
Celebrated Automotive Leader Achieves Record Revenue and Plans Growth Strategies
Ziebart, a prominent name in vehicle protection and appearance services, wrapped up 2025 with its most prosperous year to date, characterized by record revenue and strategic investments in technology and innovation. As it transitions into 2026, Ziebart is strategically positioned for sustained growth through expansion initiatives, new partnerships, and enhancements aimed at elevating franchise owner and customer experiences.
Remarkable Achievements of 2025
"2025 was a defining year for Ziebart," expressed Thomas A. Wolfe, President & Chief Executive Officer of Ziebart. "From record revenue to significant franchise growth, our results reflect the trust our franchise owners place in the brand and the strong demand for our vehicle protection services." The company implemented a full-year national marketing strategy that notably boosted franchise development and retail performance. Key highlights from 2025 include:
- 45% surge in year-over-year leads across franchise development and retail.
- Three new franchise agreements successfully awarded.
- Four additional locations opened nationwide.
In December 2025, Ziebart concluded its third annual Month of Giving, supporting Mission 22, a nonprofit organization focused on aiding veterans and military families. This initiative represented Ziebart's ongoing charitable commitment, which has included multiple fundraising efforts throughout the year. The collaboration between Ziebart's corporate office and franchise owners led to an impressive total of $12,500 in charitable contributions throughout 2025, emphasizing the brand's dedication to supporting the veteran community.
Recognizing veterans, who constitute more than 10% of Ziebart's franchise system, the company was proud to be recognized as a Top Franchise for Veterans by Franchise Business Review (FBR), actively waiving its full franchise fee—valued at $45,000—for qualifying U.S. veterans.
Industry Honors and Recognition
Ziebart's exceptional performance during the year earned numerous accolades, highlighting its growth trajectory within the franchise landscape. The company was included in the Franchise Times Top 400, named a Top 200 Franchise by FBR, and achieved its first-ever ranking as one of FBR's Most Profitable Franchises. Moreover, Ziebart's ranking improved on the Entrepreneur's Franchise 500 list, moving up to #144 from #180 the previous year, showcasing its continued progress in enhancing franchisee satisfaction and overall system strength.
The firm further reinforced its leadership team, welcoming Tray Doster as the new Director of Franchise Development to improve its growth strategy and operational success. Individual achievements within the franchise network were also acknowledged, as Larisa Walega, the company's Chief Growth Officer, earned a position on the International Franchise Association (IFA) Board, while Ben Rogers from Bay City, Michigan, received the recognition of Franchise Rockstar by FBR.
Gearing Up for Growth in 2026
As Ziebart accelerates into 2026, the organization aims to expand its market presence while continuing commitments to innovation and franchisee support. The brand plans to enhance its foothold across key markets in the Eastern United States, focusing on regions with high potential for business growth. Additionally, Ziebart is advancing various technology initiatives to further improve the franchise owner and customer experience. This includes the anticipation of launching the iBart App and implementing a new in-house car dealer program to solidify dealership partnerships and further penetrate the automotive retail ecosystem.
In summary, Ziebart's remarkable success in 2025 and ambitious plans for 2026 demonstrate the brand's resilience and commitment to enhancing the services it offers to customers while fostering a supportive network for franchise owners.
About Ziebart
Founded in 1959, Ziebart International Corporation is the foremost leader in premium automotive appearance and protection services designed to prolong vehicle life. The company takes pride in ensuring all its products and services are made and sourced in the United States. Currently operating over 400 locations globally, Ziebart maintains partnerships with over 1,000 car dealerships in 37 countries. With ongoing domestic and international franchising opportunities, Ziebart presents a solid investment for aspiring franchisees. For additional details about franchise opportunities, please visit the official Ziebart website.
Frequently Asked Questions
1. What were Ziebart's major achievements in 2025?
Ziebart experienced significant revenue growth, entered new franchise agreements, and enhanced its community involvement through charitable initiatives.
2. How does Ziebart support veterans?
Ziebart actively waives franchise fees for qualifying U.S. veterans and is recognized as a top franchise for them.
3. What technology initiatives is Ziebart pursuing for 2026?
The company is launching the iBart App and developing an in-house car dealer program to improve franchisee and customer experiences.
4. How does Ziebart measure its franchisee satisfaction?
Ziebart's progress is evidenced by its positive rankings in franchise evaluations, including its improved status in the Entrepreneur's Franchise 500 list.
5. What is Ziebart's plan for market expansion in 2026?
Ziebart intends to expand its presence across key markets in the Eastern United States to drive growth and franchise development.
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