Zeta Global Welcomes Ed See as Chief Growth Officer
Zeta Global (NYSE: ZETA), an innovator in AI marketing solutions, has recently announced the appointment of Ed See as its new Chief Growth Officer. This strategic move highlights the firm’s dedication to scaling its AI-driven marketing initiatives for transformative outcomes.
Introducing Ed See's Expertise
With an exemplary career spanning over 30 years, Ed See brings a wealth of experience to the role. His extensive background includes eight years as a Partner at McKinsey & Company, where he excelled in their Marketing and Sales practice. During his tenure, he played a pivotal role in guiding powerful brands in evolving their marketing, digital, and analytics capabilities.
As Chief Growth Officer, See will report directly to Zeta's President, Steven Gerber, and will take charge of accelerating the company's growth strategy. His focus will include fostering deeper relationships with Chief Marketing Officers (CMOs) and executive teams, showcasing the transformative capabilities of Zeta’s AI solutions, and facilitating measurable outcomes for businesses through impactful marketing.
A Vision for Growth
“As Zeta enters its next chapter, Ed See is the ideal leader to drive our growth strategy and long-term success,” expressed David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “His extensive experience in marketing technology, coupled with established relationships among influential CMOs, positions Ed to significantly contribute to our goals.”
See himself stated, “Joining Zeta at this exciting juncture is a tremendous honor. The company’s mission to empower businesses through AI-driven marketing aligns perfectly with the evolving needs of modern marketers. I am excited to collaborate with the talented Zeta team to help unlock new potentials and achieve remarkable business success.”
Transition and Future Directions
Ed See takes over from Will Margiloff, who held the position prior and will now transition to serve as Vice Chairman of the company.
About Ed See
Ed See’s impressive background includes leadership roles focused on driving growth through advanced marketing techniques. His prior expertise as a Partner at McKinsey & Company’s Growth Marketing & Sales practice enabled him to aid organizations in maximizing their customer relationships and identifying areas for growth. See is proficient in digital strategy, marketing analytics, and advanced marketing technologies, skills that will be instrumental at Zeta Global.
About Zeta Global
Founded in 2007, Zeta Global (NYSE: ZETA) embodies the future of marketing through its AI Marketing Cloud. The company harnesses advanced artificial intelligence and vast consumer insights to simplify the acquisition, growth, and retention of customers. Through the Zeta Marketing Platform, Zeta makes sophisticated marketing easy, integrating identity, intelligence, and omnichannel activation into a unified platform. Clients across various sectors are enabled to offer personalized consumer experiences, enhancing the effectiveness of their marketing strategies. With its headquarters in New York City and a global presence, Zeta continues to innovate in the marketing space.
Frequently Asked Questions
Who is Ed See and what will he do at Zeta Global?
Ed See is the newly appointed Chief Growth Officer at Zeta Global, where he will oversee the company's growth strategy and enhance relationships with CMOs and other key executives.
What experience does Ed See bring to Zeta Global?
Ed See brings over 30 years of experience in marketing and consulting, including significant roles at McKinsey & Company, where he helped transform marketing practices for leading brands.
What is the mission of Zeta Global?
Zeta Global aims to empower businesses through AI-driven marketing technology that enhances the effectiveness and efficiency of marketing investments.
Who did Ed See replace at Zeta Global?
Ed See replaces Will Margiloff, who previously served as Chief Growth Officer and will transition to the role of Vice Chairman.
When was Zeta Global founded?
Zeta Global was founded in 2007 and has since grown to become a leading provider of AI marketing solutions, headquartered in New York City.
