Yesway Celebrates Everyday Heroes with 24/7 Day Recognition
Yesway proudly participates in an annual event that honors first responders, EMTs, doctors, nurses, and many other dedicated professionals who work tirelessly to keep our communities safe. This nationwide celebration highlights the commitment and sacrifices made by these everyday heroes and aligns with Yesway's mission to support communities.
Supporting First Responders Nationwide
On this special occasion, Yesway, one of the fastest-growing convenience store chains in the country, joins over 35,000 stores in recognizing the invaluable contributions made by first responders across America. The annual 24/7 Day event is dedicated to these individuals who are always ready to serve, especially during emergencies.
Gifts of Appreciation on 24/7 Day
This year, Yesway and Allsup's stores will express their gratitude by offering complimentary gifts to first responders, reinforcing their support for these vital members of the community. On 24/7 Day, participating stores will provide:
- A free 30.4 oz Core Hydration water to all first responders.
- A free fountain drink of any size from July 21 to July 24.
These refreshments are available to firefighters, healthcare professionals, and others in uniform or with valid identification, acknowledging their dedication and service.
Community Connections and Support
“At Yesway, community support is central to our mission,” said Tom Trkla, Chairman, President, and Chief Executive Officer of Yesway. “We are honored to join hands with the NACS Foundation and our industry peers in celebrating 24/7 Day. First responders are the lifeblood of the communities we serve, and this annual tradition is one meaningful way we can express our gratitude for their courage and commitment.”
This year’s theme, "We See You. We Thank You," resonates deeply, emphasizing the selfless work that first responders do when faced with disasters or emergencies. The 24/7 Day celebration shines a spotlight on these heroes, thanks to the support and engagement of convenience store retailers and suppliers nationwide, generating funds and awareness for the American Red Cross.
The Vital Role of Convenience Stores
Convenience stores serve as essential hubs within their communities, with 93% of Americans residing just ten minutes away from one. Across the nation, more than 152,000 convenience stores contribute significantly to local economies and charitable causes, delivering an estimated $1 billion in donations each year. Their role within the community goes beyond just providing goods; they are involved in disaster response and support efforts as well.
Emergencies occur with alarming frequency, and organizations like the American Red Cross are essential in addressing these situations. Supported by the convenience industry, the Red Cross plays a critical role in assisting those affected by disasters:
- Responding to an emergency every eight minutes.
- Addressing approximately 65,000 disasters on average each year.
- Utilizing a workforce where 95% are dedicated volunteers.
“We hope you will join us in supporting the heroes who are always here for us,” said Nathan Measom, Director of Cause Marketing for the American Red Cross. “Our partnership with the NACS Foundation is crucial for highlighting the work done within communities throughout the year. We aspire to bring visibility to these individuals and recognize their extraordinary efforts.”
Building Strong Community Relationships
“The 24/7 Day celebration originated from recognizing the profound connection between first responders and the convenience store community,” explained Stephanie Sikorski, Executive Director of the NACS Foundation. “Research shows that these small hours spent at convenience stores—whether it's grabbing coffee or preparing for a disaster relief effort—are when collaboration occurs. We are proud to support these endeavors that nurture strong community ties.”
*Offers valid only on Thursday, July 24.
Yesway remains dedicated to fostering strong community relations and ensuring that the contributions of first responders are recognized and celebrated. Their efforts resonate with customers and highlight the importance of appreciation and recognition within the community.
Frequently Asked Questions
What is 24/7 Day?
24/7 Day is an annual celebration that recognizes the service and sacrifice of first responders, emphasizing community support and involvement.
How does Yesway participate in 24/7 Day?
Yesway offers complimentary refreshments to first responders and collaborates with convenience stores nationwide to honor and raise funds for these heroes.
What items are offered for free to first responders?
First responders will receive a free 30.4 oz Core Hydration water and a free fountain drink of any size during the celebration.
Why is the partnership with the American Red Cross important?
The partnership highlights the need for disaster relief and supports the efforts of volunteers who respond to emergencies, providing essential aid to those affected.
What is Yesway's mission?
Yesway's mission focuses on community support, offering high-quality service and products while giving back to the communities in which they operate.
