Xumo Partners with Target to Launch Hisense Xumo TVs
Xumo, a dynamic streaming platform created through a collaboration between Comcast and Charter, is proud to announce its exciting partnership with a well-known retailer, Target. Together, they are set to deliver the premium Hisense Xumo TVs to consumers, providing an affordable, content-centric 4K UHD smart TV offering.
Availability and Pricing
The all-new Hisense Xumo TVs will hit store shelves across the nation and will also be available for purchase online, allowing consumers easy access to these innovative devices. Two sizes are offered: the 55” model is priced at $249.99, while the 65” model will be available for $359.99. These competitive prices aim to make cutting-edge technology accessible to a wider audience.
Enhanced User Experience
Stephanie Cassi, Senior Vice President of Sales and Marketing at Xumo, highlighted how the Hisense Xumo TV simplifies streaming. With the increasing complexity of content accessibility across diverse platforms, the Xumo TV stands out by enhancing user experience. The included voice remote allows viewers to effortlessly search through an extensive array of applications and services, making it easier to find content by title, actor, or genre.
Immersive Viewing Experience
This new TV model is designed to immerse viewers in stunning visuals using Dolby Vision HDR and HDR10 technology. These technologies elevate color and contrast, creating rich, vibrant images that enhance the overall viewing experience. Furthermore, when paired with compatible audio devices, the Hisense Xumo TV can support Dolby Atmos technology, allowing for superior sound quality.
Strategic Collaboration
This partnership is considered a significant achievement for Hisense USA as noted by Craig Gunther, Head of TV Product Marketing. Gunther emphasized the importance of this collaboration between Hisense, Xumo, and Target as it helps expand their reach while simultaneously committing to offering exceptional value to consumers.
Strategic Growth of Xumo TV
The introduction of Hisense Xumo TVs at Target marks a pivotal moment in Xumo TV’s remarkable growth trajectory this year. With collaboration from original equipment manufacturer partners, including Element and Pioneer, Xumo TVs will soon be available in nearly 8,000 retail locations throughout the U.S. This extensive reach represents a significant portion of the smart TV market.
Content Discoverability Challenges
The ever-growing number of streaming apps poses challenges for viewers trying to discover content they enjoy. A recent survey indicated that over 70% of viewers struggle to locate the desired programming on their devices—often spending upwards of six minutes searching for new content. The user-friendly interface of Xumo TV is specifically designed to combat this issue, ensuring that consumers can quickly find their favorite shows and discover new ones effortlessly.
Personalized Viewing Experience
Xumo TV’s intuitive UI not only allows fast searches but also offers a personalized watchlist feature, My List, empowering users to curate their viewing experience from a wide array of apps and services. This capability significantly enhances satisfaction and engagement among viewers.
Seamless Operating System
The power behind the Xumo TV is its advanced operating system, which has already been deployed in millions of devices worldwide through Comcast and its partners. This system facilitates smooth content discovery, integration of voice search, and personalization options, significantly improving user engagement.
About Xumo
Xumo was established as a joint venture by Comcast and Charter with the vision of creating a groundbreaking streaming platform suited for the entire entertainment ecosystem. It operates in three main areas: Xumo devices, Xumo Play, and Xumo Enterprise, each catering to different aspects of the streaming landscape.
The Xumo devices leverage the power of Comcast’s expansive entertainment platforms, providing users with an impressive interface and easy access to their favorite streaming media through universal voice search functionalities. Xumo Play stands as a free ad-supported streaming TV service, offering numerous linear channels and on-demand content—anchoring Xumo devices’ free content offerings and also available through major streaming platforms. Lastly, Xumo Enterprise provides valuable resources to content creators and distributors, facilitating the accessibility of FAST content.
Frequently Asked Questions
What is the main feature of the Hisense Xumo TVs?
The Hisense Xumo TVs feature a user-friendly interface and voice remote that simplify content discovery across multiple streaming apps.
Where can I buy Hisense Xumo TVs?
The Hisense Xumo TVs will be available at Target stores nationwide and on Target's online platform.
What sizes are available for the Hisense Xumo TVs?
Hisense Xumo TVs will be available in two sizes: 55 inches and 65 inches.
Are the Hisense Xumo TVs affordable?
Yes, the 55” model is priced at $249.99 and the 65” model at $359.99, making them budget-friendly options.
What brands collaborate with Xumo?
Xumo collaborates with several brands, including Element, Hisense, and Pioneer, to enhance the availability of Xumo TVs in various retail locations.
