Xumo Strengthens Collaboration with Google TV Freeplay
Xumo, a prominent streaming platform that emerged from a joint venture between Comcast and Charter Communications, has announced a significant enhancement to its partnership with Google TV Freeplay. This expansion allows Xumo to distribute all available 160+ free ad-supported streaming TV (FAST) channels on the Google TV Freeplay platform. Not only does this agreement encompass distribution, but it also sees Xumo taking a bold step by monetizing these channels, effectively branding them as 'provided by Xumo' in the service.
Transforming Advertising Landscape
As the landscape of television continues to evolve and fragment, Xumo recognizes the growing need among advertisers for efficient, data-driven means to engage with audiences at scale. By integrating Google TV Freeplay channels alongside its premium inventory on Xumo Play and third-party platforms, Xumo provides a straightforward solution for advertisers looking to reach streaming audiences effectively. This shift aims at simplifying the process of accessing diverse audiences across various streaming services.
Tailored Solutions for Advertisers
Ying Wang, General Manager of Xumo Advertising, commented on the importance of overcoming challenges that advertisers face in their quest for holistic audience engagement. "Advertisers understand that streaming represents the future of television, but the hurdles in reaching audiences comprehensively can stifle media investments,” Wang explained. By incorporating Google TV Freeplay into its expanding roster of inventory partners, Xumo is poised to facilitate seamless access to incremental audiences, encompassing not just FAST channels, but extending to smart TVs and interconnected devices.
Enhancing Monetization Capabilities
In tandem with this partnership enhancement, Xumo is continuously refining its advertising capabilities to bolster monetization across its diverse inventory sources. Under the leadership of Wang, the advertising team at Xumo is diligently fostering relationships with brands, agencies, and partners to maximize monetization opportunities as the platform evolves.
Expanding Global Reach
Xumo's ambition extends beyond just advertising; it operates over 1750 streaming channels in more than 20 entertainment platforms globally, including prominent platforms like Google TV and Xfinity. This extensive catalog signifies Xumo's commitment to providing an expansive array of content choices for viewers, while also positioning itself as a formidable player in the streaming and advertising sectors.
About Xumo
Xumo’s foundation, born from the collaboration between Comcast and Charter Communications, aims at revolutionizing the streaming landscape for the entertainment industry. The company focuses on three primary sectors: Xumo devices, Xumo Play, and Xumo Enterprise.
Innovative Streaming Technology
Powered by the robust technology framework of Comcast, Xumo devices are equipped with an intuitive user interface featuring universal voice search capabilities, making it effortless for users to locate and enjoy their preferred streaming content. Meanwhile, Xumo Play leads as a free ad-supported streaming service, offering hundreds of ad-supported linear channels along with on-demand options. This makes it a vital component of the content offering on Xumo devices while also being accessible as an app across major streaming platforms.
Enterprise Solutions for Content Creators
Xumo Enterprise, as the business-to-business division of the venture, equips content creators, distributors, and advertisers with essential tools and services designed to streamline the accessibility of FAST content. This innovative approach not only supports the growth of diverse content offerings but also enhances the overall viewing experience for audiences.
Frequently Asked Questions
What is the significance of Xumo partnering with Google TV Freeplay?
The partnership allows Xumo to distribute and monetize over 160 FAST channels, enhancing viewer access to free content while attracting advertisers with a broader reach.
How does Xumo support advertisers in reaching audiences?
Xumo provides advertisers with a comprehensive advertising solution by integrating various platforms, including Google TV Freeplay, to enhance their outreach to streaming audiences.
What are the main offerings of Xumo?
Xumo offers three key services: Xumo devices, Xumo Play, a free ad-supported streaming service, and Xumo Enterprise, which provides tools for content creators and advertisers.
How many streaming channels does Xumo operate?
Xumo operates over 1750 streaming channels across more than 20 entertainment platforms globally, ensuring a comprehensive content library.
What technology powers Xumo devices?
Xumo devices are powered by Comcast’s global technology platform, featuring a user-friendly interface and universal voice search capabilities for enhanced user experience.
