Xilam Animation Strengthens Ties with Sony Pictures Networks India
Xilam Animation, the celebrated French animation studio known for its engaging content, has made significant strides with the renewal of its partnership with Sony Pictures Networks India. This renewed collaboration revolves around the fan-favorite franchise, Oggy and the Cockroaches. With this extension, Sony Pictures Networks India has agreed to continue airing all seasons of Xilam’s Oggy and the Cockroaches series on their popular kids’ channel, Sony YAY! This deal also covers the franchise's feature film, Oggy and the Cockroaches: The Movie, along with the recently relaunched series, Oggy and the Cockroaches: Next Generation. In total, the partnership represents a robust offering of 423 episodes and an impressive 145 half hours of engaging content.
Oggy and the Cockroaches: A Resounding Success in India
Recent research reveals the immense popularity of Oggy and the Cockroaches among Indian children. A study conducted by Glance and BARC indicates that the show has captured the attention of over 60 million children aged 2 to 14, which translates to one in every four children in this demographic. Additionally, during its main broadcast slot, Oggy and the Cockroaches ranked as the second most-viewed program among children’s channels in the region. Notably, the franchise accounts for a staggering 67% of Sony YAY!’s total viewing hours, further solidifying its status as a key player in children’s entertainment.
Expanding Digital Footprint
The digital engagement for Oggy and the Cockroaches is equally impressive. The show’s Hindi YouTube channel has seen remarkable growth, increasing from 10 million subscribers in early 2023 to over 12.4 million subscribers, alongside an astounding total of 6.7 billion lifetime views. On social media, the brand boasts three million followers on Facebook and half a million on Instagram, highlighting its significant reach and engagement among young audiences.
Merchandising Initiatives
In addition to its broadcast successes, Sony YAY! has taken strides in the merchandising sector as the master licensee for Oggy and the Cockroaches in India. The channel has collaborated with Navneet to create a collection of stationery products that includes notebooks, drawing books, art kits, and writing pads. This initiative aims to foster deeper connections with the brand via tangible products that resonate with young fans. Furthermore, an engaging marketing campaign dubbed "The Giant Wheel Festival" was launched, featuring activities such as meet and greets, interactive games inspired by the show, and whimsical storytelling sessions.
Award-Winning Campaigns
In recognition of its innovative marketing efforts, Sony YAY! received the "Best Children’s Craft Promo" Award at the Promax India Awards, showcasing a promotional video for Oggy and the Cockroaches. The brand has also introduced a mobile app, complete with an exciting new game where users embark on a mission to assist Oggy in his adventures against the cockroaches, further enhancing fan engagement.
Voices of Leadership
Marc du Pontavice, the CEO and Founder of Xilam Animation, expressed enthusiasm about the partnership with Sony Pictures Networks, emphasizing the warm reception of Oggy among families in India. He noted how this collaboration aims to meet the growing enthusiasm for the brand by launching the first line of Oggy merchandise tailored for the regional audience. This initiative will allow fans to enjoy their favorite character in a new light while extending the brand's local influence and prominence.
Ambesh Tiwari, Business Head of Sony Kids and Animation, shared his insights into the channel's commitment to delivering engaging content for children worldwide. He praised Oggy and the Cockroaches for perfectly aligning with Sony YAY!’s philosophy, emphasizing the channel's mission to create joyful and delightful storytelling experiences that make children's worlds a little brighter.
About Xilam Animation
Xilam Animation, founded in 1999, has established itself as a significant force in the animation industry. With a curated portfolio of original programming available in over 190 countries, Xilam produces high-quality content for both kids and adult audiences alike. The company’s shows, including popular titles like Oggy and the Cockroaches, Zig & Sharko, and Chicky, are broadcast across various platforms, such as television and streaming services including Netflix and Disney+. In addition, Xilam’s commitment to innovation and quality has garnered worldwide recognition.
With over 400 talented individuals working across studios in Paris, Angoulême, and Ho Chi Minh, Xilam continues to evolve and grow. Their impressive collection now features more than 2,800 episodes and several feature films. Notably, Xilam serves as the animation studio for Zack Snyder’s Twilight of the Gods, expanding its reach in the animation landscape.
Frequently Asked Questions
What is the significance of the renewed partnership?
The renewed partnership between Xilam Animation and Sony Pictures Networks India allows for continued airing of popular shows and the expansion of the franchise in India.
How many episodes of Oggy and the Cockroaches are included?
The partnership includes a total of 423 episodes of Oggy and the Cockroaches for broadcast on Sony YAY!
What demographic is Oggy and the Cockroaches targeting?
The show primarily targets children aged 2 to 14 years, having reached over 60 million viewers in this age group in India.
What marketing initiatives has Sony YAY! undertaken?
Sony YAY! has launched campaigns like “The Giant Wheel Festival” and has created merchandise in collaboration with Navneet to enhance brand visibility.
How does Xilam Animation rank in the animation industry?
Xilam Animation is recognized as a leading animation studio, known for its creativity, innovation, and successful franchises.
