Xceed Foodservice Group Expands Horizons with Total Source Deal

Xceed Foodservice Group Expands Horizons with Total Source Deal
Xceed Foodservice Group, a dynamic player in the foodservice brokerage scene, has recently made headlines with its latest investment into Total Source, a foodservice brokerage operating primarily in the Southwest. This marks an exciting milestone as it represents Xceed's seventh investment since its inception only a year ago. With a focus on expanding its footprint and enhancing service offerings, this move is poised to strengthen Xceed's presence in the food industry.
Details of the Investment
Operating across diverse regions including New Mexico, Arizona, Colorado, Montana, and Nevada, Total Source has carved a niche in the foodservice sector. Importantly, this transaction is distinct as it excludes Total Source's restaurant equipment business, which will operate independently but maintain cooperation with the Xceed platform. The specifics regarding the financial aspects of this investment have not been disclosed, leaving room for speculation about future opportunities.
Leadership and Vision at Total Source
The management team at Total Source is set to remain at the helm, retaining significant equity ownership within Xceed. Terry Hughner, the owner, expressed his enthusiasm for this new chapter: “Our service-oriented approach to partnership with our customers aligns perfectly with the culture at Xceed, and we are delighted to expand our service offering and geographic reach as part of the Xceed family.” This sentiment underscores the collaborative spirit evident in their operations.
Strategic Growth for Xceed
Darin Pounds, CEO of Xceed, highlighted the strategic importance of this investment, stating, “The investment in Total Source is Xceed’s second in the Southwest and positions us to help more food manufacturers achieve their national growth goals.” This speaks to Xceed's commitment to facilitating expansion and success for food manufacturers aiming to broaden their market reach. The focus on customer needs and high-touch service from Total Source's team complements Xceed's mission to support its partners effectively.
The Broader Impact on the Foodservice Sector
As Xceed Foodservice Group continues to grow, its influence in the foodservice ecosystem becomes more pronounced. The company is dedicated to developing extensive coverage across key regions, including the West Coast, Southwest, Midwest, and Southeast. A strong emphasis on local market knowledge equips Xceed to provide clients with innovative strategies that drive growth in the increasingly competitive food-away-from-home sector.
About Xceed Foodservice Group
Xceed Foodservice Group operates as a brokerage organization that specializes in sales and marketing services tailored for food suppliers. The organization is strategically positioned to leverage partnerships with regional foodservice brokerages, thereby expanding its geographical reach. This collaboration enables Xceed to enhance its service delivery and contribute significantly to its clients’ growth trajectories.
About San Francisco Equity Partners
San Francisco Equity Partners is a reputable private equity firm that focuses on forming partnerships with lower middle market companies throughout the consumer value chain. SFEP prides itself on being an extension of the management teams at its partner companies, delivering extensive operational insights and connections within the consumer marketplace. Such support is invaluable for companies seeking to drive growth and increase their competitive edge.
Frequently Asked Questions
What motivated Xceed Foodservice Group to invest in Total Source?
Xceed's investment in Total Source aims to enhance its service offerings and geographic reach, leveraging Total Source’s established operations in the Southwest.
How will Total Source operate post-investment?
Total Source’s management will continue to steer the business independently while collaborating with Xceed on strategic growth opportunities.
What regions does Total Source cover?
Total Source represents foodservice operations in New Mexico, Arizona, Colorado, Montana, and Nevada, strengthening Xceed’s presence in these markets.
What role does San Francisco Equity Partners play in Xceed's strategy?
San Francisco Equity Partners provides critical support, facilitating Xceed’s growth through a combination of operational expertise and market relationships.
How does Xceed plan to grow in the future?
Xceed plans to expand its geographic reach by partnering with leading regional foodservice brokerages, enhancing its market presence over time.
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