WTWH Media's New Leadership with Matt Logan
WTWH Media has announced that it has appointed Matt Logan as its new CEO, succeeding co-founder Scott McCafferty, who has now transitioned to the role of Chairman of the Board. With over 25 years of experience in B2B media and events, Logan's expertise is expected to fuel the company's growth trajectory.
Matt Logan: A Proven Leader in B2B Media
Logan comes to WTWH Media most recently from his position as Executive Vice President at Informa Markets. There, he successfully managed more than 240 employees across a wide array of manufacturing media, events, and market research platforms. Before his tenure at Informa, he served as Senior Vice President at RELX, where he led strategic marketing and sales for a global event portfolio. Logan has an extensive history with prominent companies like McGraw Hill and BusinessWeek, where he managed marketing strategies for varied product suites.
Vision and Growth Strategy
In his new role, Logan expressed enthusiasm about leading WTWH Media into its next phase. He described the company as being well-positioned as a leader in data-driven, technology-enhanced B2B media and events. Logan emphasized the importance of engaging audiences in particular verticals such as Engineering, Healthcare, Life Sciences, and Foodservice, which will enable effective messaging and enhance market relationships.
Strengthening WTWH Media's Operations
Since co-founding WTWH Media in 2006, McCafferty has played a crucial role in leading the company's success. Recently, the company partnered with Mountaingate Capital, a private equity firm focused on growth strategies, which has resulted in six acquisitions and a significant revenue increase. As Chairman, McCafferty will collaborate closely with Logan to further enhance the company's capabilities.
Reflection from Scott McCafferty
Scott McCafferty shared his gratitude for the dedicated team at WTWH Media that has contributed to its success over the years. He highlighted the company's strong network of marketing partners and the commitment from colleagues as key factors driving its achievements. McCafferty expressed confidence in Logan's leadership, convinced that his experience will cultivate better outcomes for marketing partners and audiences alike.
About WTWH Media
WTWH Media, LLC is a leading B2B media and marketing company that connects brand marketers with targeted audiences, focusing on industries including Engineering, Healthcare and Life Sciences, and Foodservice. This digital-first company is committed to providing exceptional insights and fostering robust engagement in the marketplace.
About Mountaingate Capital
Mountaingate Capital is a private equity firm that partners with entrepreneurs and business founders. With a focus on organic growth strategies and customer-centered acquisitions, Mountaingate aims to accelerate company growth and enhance value for end customers. They manage over $1.4 billion in assets, primarily targeting investments in marketing services, business services, and specialty manufacturing.
Frequently Asked Questions
What is the background of Matt Logan?
Matt Logan has over 25 years of experience in B2B media and marketing, previously serving as Executive Vice President at Informa Markets.
Who is Scott McCafferty?
Scott McCafferty is a co-founder of WTWH Media and has transitioned to the Chairman of the Board after appointing Matt Logan as CEO.
What industries does WTWH Media serve?
WTWH Media primarily focuses on the Engineering, Healthcare and Life Sciences, and Foodservice sectors.
How has WTWH Media grown recently?
Since partnering with Mountaingate Capital, WTWH Media has made six strategic acquisitions and significantly increased its revenue.
What is the mission of WTWH Media?
WTWH Media aims to connect brand marketers with engaged audiences through innovative B2B digital media and event solutions.
