Welcoming New Leadership at Wrexham Lager Beer Co Ltd
Wrexham Lager Beer Co Ltd, the premier lager brewery in Great Britain with a rich history dating back to 1882, has recently made headlines with the announcement of Rob McElhenney and Ryan Reynolds as its new co-owners. This exciting development not only highlights the brewery’s historic significance but also its commitment to growth and community involvement.
Understanding the Acquisition Process
The acquisition was orchestrated through Red Dragon Ventures, a collaborative initiative led by The R.R. McReynolds Company, which holds majority ownership of Wrexham AFC, alongside the Allyn family from Skaneateles, New York. The creation of Red Dragon Ventures signifies a pivotal moment, aiming to foster not just growth for the brewery but a revitalization within the Wrexham community and its football club.
Impact on Wrexham Lager’s Future
This notable transaction is expected to greatly enhance Wrexham Lager’s operational infrastructure and broaden its endeavors in international production, distribution, and marketing. The addition of McElhenney and Reynolds—both passionate advocates for Wrexham and its community—brings tremendous potential for elevating the brand on a global stage.
Insights from the New Co-Chairmen
Expressing their enthusiasm, McElhenney and Reynolds shared, "As Co-chairmen of Wrexham AFC we have learned a lot. The connection between club and community, the intricacies of the offsides rule and the occasional need for beer – especially after finance meetings. Wrexham Lager has a 140-year-old recipe and a storied history and we’re excited to help write its next chapter." Their hands-on approach reflects a deep investment in both the brand’s future and the welfare of the Wrexham community.
Continuous Commitment to Quality and Heritage
Notably, the Roberts family, who has been at the helm since 2011, will remain actively involved, committed to quality control and local operations. This continuity ensures that the brewery not only maintains its heritage but also upholds its high standards as it expands. James Wright, who has been leading this transformation, will continue as CEO, focusing on growth which has already seen rapid success in the UK and expanding markets like Australia, Japan, and Scandinavia.
Expansion Plans and International Reach
With distribution set to kick off in the US and Canada soon, Wrexham Lager is positioning itself to reclaim its place on the world stage. CEO James Wright noted, "This is a brand with great heritage – the oldest lager brewery in Great Britain, once enjoyed across the world. So, to have Rob and Ryan onboard as we embark on international expansion is huge for us." Their combined efforts are poised to rekindle global interest.
Signature Brews and Historical Legacy
The brewery prides itself on crafting award-winning lagers, such as its 4% ABV Wrexham Lager, 5% ABV Export Lager, and the newly launched 4.6% ABV Pilsener. The flagship Wrexham Lager, made from a 140-year-old recipe that once graced the shelves of Harrods in London and was even served aboard the Titanic, exemplifies the brand's dedication to quality and tradition.
About Wrexham Lager Beer Co Ltd
Wrexham Lager Beer Co has stood the test of time as the oldest lager brewery in Great Britain. Brewed with the highest quality Welsh water and meticulously selected ingredients, the brewery continues to honor its legacy while integrating modern brewing techniques. The dedication to craftsmanship allows the brewery to produce award-winning lagers with a reputation that spans across nations.
About Red Dragon Ventures
Red Dragon Ventures LLC represents a partnership between The R.R. McReynolds Company LLC, co-owned by McElhenney and Reynolds, and the Allyn family. This joint venture aims to invigorate the Wrexham community while enhancing the operational capabilities of Wrexham AFC, making it a cornerstone in the local economy.
Frequently Asked Questions
What is Wrexham Lager Beer Co's history?
Founded in 1882, Wrexham Lager Beer Co is the oldest lager brewery in Great Britain, with a deep-rooted heritage in brewing excellence.
Who are the new owners of Wrexham Lager Beer Co?
Rob McElhenney and Ryan Reynolds have recently become the new co-owners, aiming to enhance the brewery's growth and community engagement.
What are Red Dragon Ventures?
Red Dragon Ventures is a joint venture formed to drive growth in Wrexham and its associated football club, Wrexham AFC.
What products does Wrexham Lager Beer Co offer?
Wrexham Lager produces various lagers, including the award-winning Wrexham Lager, Wrexham Lager Export, and a newly introduced Pilsener.
How is Wrexham Lager looking to expand?
With plans for international distribution, particularly in the US and Canada, Wrexham Lager aims to regain global recognition and expand its market presence.
