World Financial Group Backs a Historic Curling First
Big news for curling fans: World Financial Group (WFG) will serve as an Official Sponsor of the inaugural Everest North American Curling Club Championships. This first-of-its-kind event will spotlight standout amateur teams from both the United States and Canada. The competition will be broadcast live, so you’ll be able to follow every end as it happens and watch a new chapter in club curling unfold from home.
A First for North American Club Curling
For the first time, top club teams from both countries will meet to compete for a North American title. The Championships were created by Everest Funeral Concierge in partnership with Curling Canada and USA Curling, bringing together two national programs around a shared goal: give highly skilled amateur curlers a stage worthy of their talent. It’s a clear answer to a long-standing gap—recognizing club athletes who train hard, compete locally, and deserve a larger spotlight.
Voices from Leadership
Mark Duffey, President and CEO of Everest Funeral Concierge, expressed his enthusiasm, stating, "WFG has been a tremendous supporter of curling for decades, and an incredible partner for Everest for many years. We are thrilled to have them as part of this exciting new chapter in curling.” The partnership strengthens an already vibrant community and sets the tone for how club curling can grow when trusted organizations pull in the same direction.
WFG’s Longstanding Tie to Curling
Todd Buchanan, President of WFG, voiced his excitement about sponsoring this historic event. He noted, "WFG has a beloved history with the sport, sponsoring events in Canada in previous years. Some of our Canadian agents are renowned curling athletes, who we proudly support as they continue to excel in their professional careers." This continued sponsorship underscores WFG’s commitment to the sport on both sides of the border and to the people who play it—on the ice and in their professional lives.
Strengthening the Curling Community
World Financial Group helps individuals and families across the United States and Canada secure their financial futures. Their offerings include life insurance, retirement planning, and wealth-building strategies designed with middle-class households in mind. Just as important, WFG has built one of North America’s fastest-growing networks of independent agents—people rooted in their communities, many of whom understand the teamwork, discipline, and persistence that curling rewards.
Opening Doors for Club-Level Athletes
For many curlers, club competition is the arena where skill, camaraderie, and commitment intersect. Not everyone can chase a professional schedule, but the talent is there—shot after shot, season after season. The Championships offer those athletes a bigger platform to represent their clubs and countries, compete at a higher level, and be seen by a wider audience. It’s an overdue opportunity, and it puts club curling where it belongs: on a major North American stage.
Everest’s Ongoing Support for the Sport
Everest continues to invest in curling through creative events and sponsorships. Their work includes the Everest-Ferbey Pro Am and the made-for-TV Everest Curling Challenge—initiatives that invite fans in, spotlight athletes, and bring fresh energy to the sport. The North American Curling Club Championships build on that foundation, expanding what’s possible for amateur competition.
About World Financial Group
World Financial Group supports individuals, families, and businesses with a broad slate of financial products and services delivered by over 78,000 agents. Their focus on life insurance and wealth-building strategies is tailored to the needs of North American families, helping people plan ahead and make confident decisions about their money.
About Everest Funeral Concierge
Everest offers a unique blend of funeral planning and life insurance support. With 24/7 Advisors, families receive personal guidance to design meaningful arrangements and handle the financial details so beneficiaries can focus on what matters most. More than 25 million people across North America and the UK are covered, reflecting Everest’s role as a steady advocate during difficult times.
About USA Curling and Curling Canada
USA Curling leads the sport’s development in the United States, from local clubs to elite podiums. Curling Canada does the same north of the border, prioritizing inclusivity and pathways for athletes at every level. Together, they help make curling welcoming, competitive, and widely accessible.
Frequently Asked Questions
Why is this championship a big deal for curling?
It’s the first time top club teams from the U.S. and Canada will compete for a North American title, giving accomplished amateurs a stage that matches their skill and commitment.
Who’s sponsoring the event?
World Financial Group is the Official Sponsor of the Everest North American Curling Club Championships, continuing its long-standing support of curling and its athletes.
How can I watch the action?
In the U.S., coverage will air on CBS Sports Network. In Canada, you can watch on TSN. It’s live, so you can follow the competition end by end.
What does WFG do outside of sports?
WFG provides financial services—including life insurance, retirement planning, and wealth-building strategies—aimed at helping middle-class families in the U.S. and Canada build long-term security.
How many athletes will take part?
The Championships will feature leading amateur club teams from both countries, bringing numerous curlers together to compete for a North American crown.
