Workout Anytime Teams Up with American Cancer Society
The 24/7 fitness franchise launches a systemwide initiative to unite members, franchisees, and communities in the fight against cancer.
Workout Anytime, the premium 24/7 fitness franchise with a notable presence across the United States, has formally announced an exciting national partnership with the American Cancer Society.
Unveiling the Initiative
This pivotal announcement came during the franchise conference, attended by franchisees and corporate leaders, marking the start of a joint mission aimed at supporting cancer research and patient care. The initiative's centerpiece, the Battle Rope Challenge, encourages workout enthusiasts to engage in a unique fundraising effort while paying tribute to those impacted by cancer.
Battle Rope Challenge Overview
Participation in the Battle Rope Challenge involves dedicating 30 seconds of intense exercise while donating to the American Cancer Society. Each club displays personal tributes on the "Battle Wall," fostering a sense of community and shared purpose among participants.
Community Engagement Across the U.S.
Throughout the coming year, Workout Anytime clubs are set to host a series of Battle Rope events and various community activities. These initiatives invite both current members and potential newcomers to join in the fight against cancer. National marketing campaigns and in-gym activities, accompanied by a vibrant social media presence under the hashtag #FightTheBattle, aim to foster widespread participation and awareness.
The Role of the American Cancer Society
With an expansive network of over 1.3 million volunteers, the American Cancer Society leads efforts to enhance lives affected by cancer through advocacy, research, and direct patient support. Their commitment includes substantial investments in groundbreaking cancer research, free transportation for patients, and complimentary lodging for caretakers.
Collaboration for a Healthier Future
In a statement, Juan Cueto, a VP at the American Cancer Society, expressed enthusiasm about the partnership, highlighting that health transcends physical fitness alone. By involving the entire Workout Anytime community — from members to franchise owners — this collaboration makes a significant impact on cancer awareness and prevention.
The partnership aligns closely with recommended guidelines for physical activity, encouraging adults to engage in regular exercise and maintain a healthy diet to mitigate cancer risks.
"We see our members as part of a larger movement rather than just gym-goers. This partnership truly embodies that spirit," said Brayman, emphasizing the importance of community engagement in health and fitness.
About Workout Anytime
Workout Anytime, headquartered in Atlanta, is a standout in the fitness industry, offering a remarkable 24/7 gym experience. With over 190 locations, the brand focuses on combining high-quality services with affordability, ensuring a compelling franchise opportunity for aspiring business owners. Their foundation is built on three core principles: Think Big, Keep It Simple, and Do It with Integrity, making them well equipped for continuing expansion.
Frequently Asked Questions
What is the purpose of the partnership?
The partnership aims to enhance community engagement in cancer awareness and research through fitness initiatives.
What is the Battle Rope Challenge?
The Battle Rope Challenge is a fundraising event where participants dedicate their efforts to honor those affected by cancer.
How will the community be involved?
Workout Anytime clubs will host events open to all, including non-members, fostering community participation in the initiative.
What role does the American Cancer Society play?
They provide vital resources for cancer research, patient support, and advocacy, driving awareness and assistance for those affected.
How is Workout Anytime preparing for future growth?
Workout Anytime is expanding nationally by offering franchise opportunities that combine fitness with community engagement.
