SheScales Announces Its Dynamic 2025-2026 Cohort
Empowering women entrepreneurs through expert marketing support.
SheScales, a prominent marketing advisory program fueled by Rain the Growth Agency, is proud to announce its selected trio of extraordinary female-founded brands for the 2025-2026 cohort. This initiative is dedicated to uplifting female entrepreneurs whose brands show incredible potential for growth and success. This year's participants include Bar Carlo, Blue Henry, and Maté Party.
Women's Empowerment Through Business Growth
Each year, SheScales sets out to provide free, yearlong marketing advisory support to female-led ventures, allowing them to harness their full potential. The program’s aim is to guide these businesses with tailored marketing strategies and mentorship that align uniquely with their visions. Selected brands will have the extraordinary opportunity to work closely with industry experts to understand and implement effective branding and marketing tactics that yield results.
Bar Carlo: A Community Hub
Bar Carlo, based in Southeast Portland, is not just a restaurant; it embodies cultural celebration and community connection. Established by Melinda Archuleta in 2008, Bar Carlo offers an inviting space where guests are welcomed with celebrations of culinary flavors, inviting warmth, and a diverse atmosphere. This establishment showcases the richness of Mexican heritage through its vibrant menus and hospitality.
Blue Henry: Natural and Inspired
Founded by Adrienne Walker, a former FDA executive and mixologist, Blue Henry specializes in premium, all-natural cocktail garnishes, rimming salts, and syrups. With a focus on sustainability, Blue Henry uses responsibly sourced ingredients to create products that reflect consciousness in the realm of entertaining. Inspired by her beloved beagle mix, Henry, Walker has ensured her products are not just delicious but also promote mindful partying.
Maté Party: Refreshing Energy
Maté Party, another remarkable member of the cohort, was founded by Jesica Oliverio who recognized the unique, energetic qualities of yerba mate. Handcrafted in Portland, Maté Party provides a refreshing, sparkling canned beverage that combines smooth energy with lower sugar content compared to other drinks in the market. This product has found a place in stores such as Whole Foods, and regional availability continues to grow as it emphasizes healthier choices while maintaining great taste.
Dedicated Support from Rain the Growth Agency
Jane Crisan, CEO of Rain the Growth Agency, expressed her enthusiasm, stating, "We are so excited to uplift and support these women-founded businesses with marketing guidance tailored to their specific needs." The organization recognizes the creativity, culture, and hospitality that these founders bring to the table, and they are committed to steering them through their next growth phases.
Over the next year, each participating founder will benefit from direct marketing mentorship from experts at Rain the Growth Agency. With a hands-on approach, these mentors will assist in refining branding strategies, broadening reach, and positioning these brands for sustainable growth.
Growing Together with SheScales
Today more than ever, the empowerment of female entrepreneurs is critical. Through initiatives like SheScales, the landscape is changing, allowing women to break through barriers in the business sector. The previous cohorts have paved the way, showcasing profound impacts on their ventures and communities.
The opportunity for these brands to thrive and inspire others cannot be overstated, and SheScales serves as a beacon of hope and illustration of success for aspiring female founders.
Frequently Asked Questions
What is SheScales?
SheScales is a marketing advisory program that supports female entrepreneurs by providing them with marketing guidance and mentorship to help scale their businesses.
Who are the selected brands for 2025-2026?
The selected brands include Bar Carlo, Blue Henry, and Maté Party, all of which are founded by women with remarkable stories and unique offerings.
What type of support do participants receive?
Each founder will receive tailored marketing mentorship aimed at refining brand strategies, expanding market reach, and ensuring long-term success of their businesses.
How can I learn more about SheScales?
For more information about SheScales and its initiatives, visit their official website to explore past participants and the current cohort details.
Why is supporting women-owned businesses important?
Supporting women-owned businesses promotes gender equality in the business landscape and allows diverse perspectives and innovations to thrive, contributing to overall economic growth.
