WITHIN Selected as Onewheel's Media Agency of Record
In an exciting development, WITHIN, a leading Performance Branding company, has been chosen to serve as the Media Agency of Record for Onewheel. This innovative company is at the forefront of creating single-wheel electric skateboards, and WITHIN's expertise will help amplify Onewheel's brand story while driving significant sales growth.
Integrated Media Services for Enhanced Brand Strategy
As Onewheel's Media Agency of Record, WITHIN will deliver an integrated suite of media services that span across various channels. The objective is clear: enhance Onewheel’s brand visibility and bolster sales. This strategic partnership will involve meticulous media planning, execution, and performance measurement across digital platforms, aiming to strengthen Onewheel’s foothold in the market.
Driving Sales Growth Through Innovative Strategies
According to Eric del Valle, Director of Ecommerce at Onewheel, the collaboration with WITHIN is essential in ensuring that their marketing aligns with the innovation represented in their products. He notes, “WITHIN’s ambitious approach and proven track record with top DTC brands will be instrumental in helping us gain wider appeal and expand our community, solidifying Onewheel as an emerging boardsport and industry leader in personal electric transportation.”
WITHIN's Commitment to Pushing Boundaries
Joe Yakuel, the CEO and founder of WITHIN, shared his enthusiasm for the partnership, stating, “At WITHIN, we’re always excited to work with brands that push boundaries. Our data-driven strategies and Performance Branding methodology are uniquely positioned to showcase Onewheel’s value proposition.” This underlines WITHIN's commitment to leveraging its expertise to foster Onewheel’s growth, reinforcing its leadership status in the personal mobility market.
Capitalizing on Market Trends
The timing of this partnership arrives as the personal transportation industry is witnessing a shift. Consumers are increasingly turning to adventurous means of exploring urban areas and outdoor trails. WITHIN’s tailored approach will enable Onewheel to tap into this expanding market trend, thereby enhancing their digital presence and boosting both online and offline sales effectively.
About WITHIN
WITHIN operates with a mission to maximize profit and lifetime value (LTV) for brands like The North Face, Foot Locker, and Movado Group, Inc. This goal is achieved through applying their Performance Branding methodology to digital media and creative. This methodology not only aligns marketing functions with business objectives but also amplifies ROI while enhancing the customer experience. WITHIN strives to be a full-service marketing partner, offering comprehensive media management and creative services across all digital platforms.
About Onewheel
Onewheel, established by Kyle Doerksen, has established itself as a pioneer in the realm of personal mobility. For over a decade, it has been dedicated to transforming the future of boardsports. Their flagship product, a self-balancing single-wheel electric board, utilizes advanced sensors and gyroscopes to maintain balance and stability, providing riders with an effortlessly exhilarating experience. This uniquely thrilling ride not only caters to recreational use but also urban commuting and off-road exploration. Notably, Onewheel is proud to hold over 110 patents for its innovative technology, with all products proudly manufactured in the USA.
Frequently Asked Questions
What is the main goal of the partnership between WITHIN and Onewheel?
The primary goal is to enhance Onewheel's brand visibility and drive sales growth through integrated media services.
How will WITHIN's strategies benefit Onewheel?
WITHIN will bring data-driven performance branding strategies that align marketing with innovative product offerings, thus expanding Onewheel’s appeal and community.
What kind of marketing services will WITHIN provide?
WITHIN will offer comprehensive media planning, execution, and measurement across digital platforms tailored to Onewheel's goals.
Who founded Onewheel, and what is its flagship product?
Onewheel was founded by Kyle Doerksen, and its flagship product is a self-balancing single-wheel electric board.
What makes Onewheel’s technology unique?
Onewheel's technology includes advanced sensors and gyroscopes, providing an exceptional riding experience while holding over 110 patents.
