Wine Paris 2026: Embracing Change in the Drinks Industry
As the international drinks trade adapts to new geopolitical and economic realities, Vinexposium is set to revolutionize its 2026 Paris event. The upcoming Wine Paris 2026 will convene an extensive array of producers, encompassing everything from wine and spirits to beer, cider, and even no/low alcohol alternatives.
Significant Growth and Innovation
Reflecting the dynamic nature of the drinks sector, Wine Paris is experiencing considerable restructuring and development to align with evolving consumer preferences. This year’s event will host three separate presentations—Wine Paris, Be Spirits, and Be No—all under one expansive roof, showcasing the diverse range of both alcoholic and non-alcoholic beverages. This flagship trade show exemplifies Vinexposium's dedication to fostering progress and change in the industry, adapting to global shifts and promoting industry evolution.
Vision for a Sustainable Future
Rodolphe Lameyse, CEO of Vinexposium, expresses the organization's commitment by stating, "In today's increasingly complex economic environment, our role as a committed industry ally is to bring clarity, channel collective energy, and chart a path towards a sustainable future."
A Unique Meeting Point for Global Producers
Wine Paris has established itself as a premier international platform, attracting a wide array of producers and buyers globally. The 2026 edition anticipates featuring over 6,000 exhibitors from 60 different countries and expects participation from more than 60,000 visitors across 155 markets. This year will see the introduction of new national and regional pavilions, highlighting countries like Croatia, the Czech Republic, Romania, Cyprus, Turkey, New Zealand, Bulgaria, and Germany.
U.S. Participation Expands
The United States is notably among the top five exhibiting nations at Wine Paris 2026, showcasing a remarkable 40% increase in exhibition space compared to the previous year, illustrating a nearly fivefold growth since 2023. U.S. participation will feature national pavilions led by the California Wine Institute, Napa Valley, Oregon Wine Board, and Washington State Wine Commission, alongside a variety of accomplished U.S. producers and importers, showcasing American wine mastery. This rise highlights the increasing significance of the U.S. market and its dedication to global collaboration within the Vinexposium framework.
Innovative Showcases: Be Spirits and Be No
Since its inception in 2020, Be Spirits has emerged as one of the most inventive and vibrant showcases within Wine Paris. For 2026, it will bring together over 300 exhibitors from 39 countries, indicating a growth from 34 in 2025. This year, Be Spirits will become a standalone event mirroring its expanding international appeal, featuring exhibitors from regions including Scotland, Japan, the United States, Ireland, and Australia. Notably, new participation from countries such as the Philippines, Monaco, Madagascar, Panama, Bulgaria, and Ukraine adds to the event's global character.
Diverse Offerings and Engagements
This growth has been propelled by a dynamic combination of leading international brands, emerging craft distilleries, and premium mixer companies. For the first time, the United States will have a dedicated pavilion, led by Imex Management, featuring producers from both Virginia and North Carolina. Canada is also strengthening its representation with the Groupe Export Canada pavilion and new entrants like Nasdrow.
The Be No Hub: No-Alcohol Alternatives
New to the 2026 event, Be No will serve as Vinexposium's B2B hub for no-alcohol beverages, responding to a rapidly expanding market characterized by double-digit growth. This segment will welcome 12 countries from Europe to Australia, establishing itself as an international platform supported by renowned brands including Moderato, Noughty from Thomson & Scott, and French Bloom. The launch of Be No Talks will introduce a fresh interactive format aimed at fostering idea exchange in the evolving market.
Comprehensive Support and Insight
Vinexposium’s international portfolio extends beyond Wine Paris, encompassing events such as the World Bulk Wine Exhibition, Vinexpo Asia, Vinexpo Americas, Vinexpo Explorer, and Vinexpo India. These events create valuable opportunities for professionals seeking to broaden their global reach. Through the platform Voice of the Industry and a host of events focusing on a variety of wines and beverages, Vinexposium delivers insightful data, actionable solutions, and fosters international growth.
Practical Information About Wine Paris 2026
Wine Paris | Be Spirits | Be No 2026
? Event Dates: February 9-11, 2026
? Location: Paris Expo Porte de Versailles
Frequently Asked Questions
What is Wine Paris 2026?
Wine Paris 2026 is a major trade fair that showcases a wide range of beverages, including wine, spirits, and no/low alcohol alternatives, gathering producers from around the globe.
When will Wine Paris 2026 take place?
The event is scheduled for February 9 to 11, 2026.
What can visitors expect at the event?
Visitors can look forward to over 6,000 exhibitors, national pavilions, and a variety of engaging activities centered around beverages.
How is the U.S. involved in Wine Paris 2026?
The U.S. will have significant participation, with national pavilions and a notable increase in exhibition space, reflecting the country’s growing role in the global drinks market.
What new features are being introduced?
New additions include the Be No hub for no-alcohol beverages and expanded showcases for both Be Spirits and Wine Paris, highlighting innovative and sustainable approaches in the industry.
