Wild Coast Flower Preservation Earns Etsy Design Awards Recognition
Wild Coast Flower Preservation, a rapidly growing American floral preservation startup, has gained significant recognition by being listed among the 150 global finalists in the 2025 Etsy Design Awards. This sought-after recognition is awarded to only a select few, chosen from thousands of submissions in ten distinct categories. The floral preservation company is marking a pivotal point in an industry valued at approximately $11.9 billion, appealing to consumers who wish to preserve the beauty of their floral investments beyond their natural lifespan.
The Significance of the Pressed Flower Preservation Cup
With nearly 80% of couples in the United States spending about $2,700 on wedding flowers, the reality remains that most floral arrangements quickly fade, thereby creating the need for sentimental and sustainable alternatives. Wild Coast’s innovative product, the Pressed Flower Preservation Cup, enables customers to convert their wedding bouquets into functional glassware that is UV-resistant and safe for food use. This unique offering allows individuals to cherish their wedding memories while also integrating an element of functionality into their lives.
Connecting Sentiment with Functionality
“Our Pressed Flower Preservation Cup is designed explicitly for couples who want a lasting, usable reminder of their celebrations,” notes CEO Michelle Besu. The product directly addresses the rising demands for functional keepsakes, highlighting the growing trend of gender inclusivity in the wedding gifts market. By offering meaningful gifts that celebrate love and partnership, Wild Coast is bridging gaps in traditional floral preservation.
Growth and Expansion in the Floral Market
Industry projections suggest that the floral gifts market will balloon to approximately $16.8 billion by 2030, with preserved flowers emerging as one of the fastest-growing niches. The design of Wild Coast’s Pressed Flower Preservation Cup was heavily influenced by requests from Etsy customers who seek meaningful yet practical drinkware. Collaborating with Zapp3d Design, Wild Coast developed custom resin molds that allow for the creation of unique pieces featuring the actual blooms from customers' wedding bouquets. This clever integration of sustainability into their manufacturing process positions Wild Coast Flower Preservation as a forward-thinking brand.
Transforming Memories into Everyday Use
Through this innovative approach, Wild Coast provides newlyweds and families alike with a way to incorporate their most cherished memories into their daily lives, long after their significant day has passed. “Customers often share how much they appreciate being able to raise a toast on their anniversaries using the same flowers from their wedding day,” Besu adds enthusiastically. This practice transforms ordinary moments into treasured rituals.
A Bright Future Ahead
Since Wild Coast Flower Preservation was established in 2020, the company has preserved more than 18,000 bouquets nationwide. The shift from a home-based operation to an expansive 8,000-square-foot studio reflects the company’s rapid growth. As a leader in the U.S. preserved flower market, Wild Coast offers a diverse range of products, including serving trays, coasters, jewelry, flower frames, wall décor, and bar accessories—all designed to keep memories alive.
The Importance of the Etsy Design Awards
The Etsy Design Awards serve as the platform's premier recognition event, celebrating exceptional creativity and craftsmanship among entrepreneurs from around the globe. Finalists not only receive prestigious recognition but are also promoted through Etsy's marketing channels, thereby elevating their profiles within the artisan community. The public is encouraged to participate in the selection of the People's Pick Award winner by voting from September 18 to 25.
Frequently Asked Questions
What is Wild Coast Flower Preservation known for?
Wild Coast Flower Preservation specializes in preserving floral arrangements, specifically wedding bouquets, transforming them into unique and functional memory items like glassware.
How can people vote for the People's Pick Award?
Voting for the People's Pick Award can be conducted on Etsy's website, where finalists can be favored between September 18 and 25.
What type of products does Wild Coast offer?
Wild Coast offers a range of preserved floral products, including drinkware, serving trays, coasters, and various home décor items.
When was Wild Coast founded?
Wild Coast Flower Preservation was founded in 2020.
How does the company integrate sustainability into its products?
Wild Coast utilizes eco-friendly practices by transforming real flowers into functional items, reducing waste compared to traditional cut flowers that typically end in landfills.
