WHP Global Partners with Pure Cotton Global to Revitalize LOTTO
WHP Global, the well-known parent company of the iconic Italian sports brand LOTTO, has recently announced an exciting licensing partnership with Pure Cotton Global Group. This collaboration aims to design, manufacture, and distribute a new lifestyle apparel line across the North American market, specifically the U.S. and Canada. The much-anticipated first drop is now live on LOTTOSport.com, marking a significant moment for LOTTO as it re-establishes its presence in North America.
LOTTO's Return to North America
Originally born in Italy in 1973, LOTTO has a rich history deeply rooted in soccer, style, and meticulous craftsmanship. It gained substantial recognition in the U.S. during the vibrant eras of the 80s and 90s. Now, as the brand makes a comeback, there's a renewed focus on streetwear, taking inspiration from the growing synergy between global sports and modern fashion. This relaunch allows LOTTO to connect with a new generation of North American consumers who appreciate sporty aesthetics.
Introducing the First Collection
The inaugural collection features a lineup dubbed the "Starting 11," which includes essential items like tees, hoodies, track jackets, joggers, and shorts. Each piece is designed to pay homage to LOTTO's football heritage but with modern twists such as premium fabrics and contemporary fits, highlighted by the brand's signature double-diamond logo.
Leadership Insights
In a recent statement, Margaret Kivett, EVP of Athletic Vertical at WHP Global, expressed her enthusiasm for the brand's return. "LOTTO has been a beloved brand in the world of soccer for over 50 years, and the timing of its return to the North American lifestyle market is ideal, especially with the impending excitement surrounding the 2026 World Cup," she said. Kivett also commended Pure Cotton Global Group for their exceptional manufacturing capabilities and retail insights, optimistic that their partnership will foster LOTTO's growth in the fashion sector.
Connecting with Consumers
Paula Brunson, President & CEO of Pure Cotton Global Group, also shared her excitement about the partnership. "We are thrilled to work alongside the WHP Global team to reintroduce such an iconic sports brand that holds cherished memories in both soccer and tennis. Our goal is to reconnect LOTTO with North American consumers who value quality, heritage, and an impactful cultural narrative."
Future Expansion Plans
The first product drop is currently available on LOTTOSport.com, with ambitious retail expansion plans slated for 2026. As part of this strategy, LOTTO will tap into specialty stores, sporting goods retailers, and department stores to broaden its market presence efficiently.
For updates on launches and future product releases, followers can keep in touch through @lottosportus on social media.
About LOTTO
LOTTO, a premier Italian sports brand, emerged in 1973 and is recognized globally for its innovative, performance-driven footwear, apparel, and accessories. The brand is renowned for its distinctive logo that merges imagery of a tennis court with a soccer field. LOTTO boasts a vibrant soccer history, having been worn by legendary professional soccer teams such as A.C. Milan and Juventus F.C., and has seen champions like Dino Zoff and Ruud Gullit don its products. Moreover, LOTTO is actively worn by over 40 soccer teams and more than 300 professional soccer athletes worldwide.
About WHP Global
Founded in 2019, WHP Global is a prominent brand management platform dedicated to growing consumer brands. With a diverse portfolio that spans over 14 strong brands in fashion, sports, and hard goods, WHP Global generates substantial annual retail sales worldwide. Their headquarters are located in New York, with offices strategically located around the globe. The company collaborates with numerous operators to strengthen brand value and leverage innovative strategies including an internal AI Taskforce.
About Pure Cotton Global Group
Pure Cotton Global Group is a vertically integrated apparel firm that combines the exceptional manufacturing capabilities of Pure Cotton Portugal with the financial strength of Alberta Equity Funds (AEF) and the U.S. market knowledge of DRT Lifestyle Brands. This collaborative effort aims to provide premium, fashion-forward apparel to consumers in North America and across international markets, capitalizing on innovative design and high-end textile production.
Frequently Asked Questions
What is the significance of LOTTO's relaunch?
LOTTO's relaunch signifies a renewed focus on lifestyle fashion, connecting with new markets, particularly in North America, during a booming soccer culture.
What types of products are included in the first collection?
The first collection includes tees, hoodies, track jackets, joggers, shorts, and other items that reinterpret LOTTO's football heritage.
Why is the timing of the relaunch important?
The relaunch coincides with the growing interest in soccer fashion, especially with the upcoming 2026 World Cup that is amplifying soccer's popularity.
Who are the key players in the partnership?
Key players include WHP Global, represented by Margaret Kivett, and Pure Cotton Global Group, led by Paula Brunson, both of whom are pivotal in the brand's revival.
Where can consumers purchase LOTTO products?
Consumers can currently purchase LOTTO products on LOTTOSport.com and can expect broader retail options in the near future.
