Who What Wear Launches Festive Holiday Fun House Experience
LOS ANGELES – Future's renowned fashion and beauty media brand, Who What Wear, recently hosted its inaugural Most Wanted: Holiday Fun House at Ground Level Studios. This engaging pop-up invited attendees to embrace the spirit of playful holiday gifting through a nostalgic arcade-style experience.
Exciting Activities Await Attendees
The event was designed to immerse fans from the LA area in the popular "Most Wanted" editorial franchise from Who What Wear. Attendees enjoyed a plethora of entertaining activities, including carnival games, a lively photo booth, and delightful themed concessions. Notable food and beverage partners included Yellow Owl, Via Carota Cocktails, Lesser Evil Popcorn, and Kaleidoscope Juice, providing a unique taste experience.
Engaging Guests Through Unique Experiences
Hillary Kerr, Chief Content Officer of Who What Wear, shared insights on the event's intent. She emphasized the mission to create a vibrant atmosphere where guests could connect with the brand and its partners on a deeper level. The event successfully accomplished this goal, increasing engagement for partner brands and showcasing the creative work of Future Creative, the in-house content studio.
The Importance of Distinctive Brand Experiences
As the holiday season heats up, brands are challenged to distinguish themselves in a crowded market. Sharon Yi, Senior Vice President of Future Creative, noted the significance of gamification in enhancing the brand-to-consumer connection during this festive time. “We aimed to inspire joy through the familiar thrill of arcade and carnival games, exciting both existing and new audiences,” she explained.
Strengthening Brand Connections
Elizabeth Bagdasarian, Senior Vice President of Sales at Future, reflected on the event's success in fostering personal interactions between brands and their consumers. The Most Wanted: Holiday Fun House served as an exceptional platform for clients and partners to engage with trend-conscious shoppers, especially crucial during the holiday rush.
Amplifying Engagement Through Social Media
In addition to the unique onsite experiences, the event also provided ample opportunities for content capturing, which will be shared across social media channels. This approach ensures that attendees can relive their experiences and extend the event's reach beyond its physical location.
Follow the Fun House Adventures Online
For those who want to catch more action from the Who What Wear Most Wanted: Holiday Fun House, be sure to follow their social media channels and check out the online experience that encapsulates the event’s festive spirit and creativity.
Frequently Asked Questions
What is the Most Wanted: Holiday Fun House?
The Most Wanted: Holiday Fun House is a festive pop-up event hosted by Who What Wear featuring arcade-themed activities and brand partnerships.
Where was the event held?
The event took place at Ground Level Studios in Los Angeles, offering an immersive experience to attendees.
Who are the partners involved in the event?
The event partnered with popular brands such as Burt's Bees, Sally Beauty, Free People, FP Movement, JLab, and Vogue Eyewear.
What activities did attendees enjoy?
Attendees had the opportunity to participate in carnival games, photo booths, and enjoy themed food and drinks from various vendors.
How can I see more from the Holiday Fun House?
You can follow Who What Wear on social media or check their website for more insights and updates from the event.
