WhiteWater Express Car Wash Expands to South Carolina
WhiteWater Express Car Wash has recently announced an exciting new acquisition that marks its expansion into South Carolina. By acquiring Time to Shine Car Wash, a reputable operator in the region, WhiteWater is set to establish a strong presence in the state. This acquisition incorporates ten locations, with eight situated in Charleston and two in Columbia. With this step, WhiteWater is increasing its operational footprint to a total of 141 locations spread across seven different states and twelve metropolitan areas.
Commitment to Excellence
The alignment of company cultures between WhiteWater and Time to Shine has been a standout feature of this acquisition. Mike Roper, the owner of Time to Shine Car Wash, expressed enthusiasm about this partnership, highlighting that both companies share a passion for operational excellence and customer service. This synergy will be fundamental in supporting WhiteWater's growth in South Carolina.
Transitioning to the WhiteWater Brand
As part of this acquisition, the transition to the WhiteWater Express brand will take place at each Time to Shine location in early 2026. This change will bring a host of new experiences to customers, including signature WhiteWater services such as unlimited wash memberships and enhanced amenities. The rebranding will be accompanied by exciting community events and local partnerships that aim to generate customer engagement and promote the new offerings.
Excitement Among Leadership
Clayton Clark, the President and Chief Operating Officer of WhiteWater Express, expressed his excitement over this acquisition. He noted the impressive reputation that Time to Shine has built through its dedication to customers and communities. WhiteWater’s leadership looks forward to collaborating with the talented Time to Shine team to further promote the WhiteWater brand in South Carolina.
Rapid Growth and Future Goals
Based in Houston, Texas, WhiteWater Express Car Wash is experiencing rapid growth across the nation. The company is focused on expanding its network through new developments and strategic acquisitions, with a goal to reach over 160 locations by the end of 2026. Each new acquisition not only increases their market share but also reinforces their commitment to providing exceptional car wash services.
Frequently Asked Questions
What does the acquisition of Time to Shine mean for WhiteWater?
This acquisition represents WhiteWater's entry into South Carolina, enhancing their presence and customer base.
When will the Time to Shine locations rebrand to WhiteWater?
The rebranding process is scheduled to commence in early 2026.
What new services can customers expect from WhiteWater?
Customers will enjoy unlimited wash memberships and enhanced amenities as part of the WhiteWater Express experience.
Who is the owner of Time to Shine Car Wash?
The owner is Mike Roper, who expressed his excitement about the synergy between the two companies.
How many locations does WhiteWater operate now?
With this acquisition, WhiteWater will have 141 locations across seven states.
